
Bruce Martin - INDY CAR COMMENTARY - (courtesy of Sports Illustrated - Si.com )

1. IZOD Has IndyCar Dressed For Success
With a
strong sponsor finally able to sell its series, IndyCar has become
fashionable again. This is a mainstream sponsor that deals with what is
in style and when Mike Kelly, the executive vice president of
marketing at Phillips-Van Heusen came to the Indianapolis 500 for the
first time in 2008, he was hooked on the sport.
Now he is
investing an estimated $100 million over the next six years to promote
IndyCar with a specific focus on the sexiness of the sport and the
glamour of its stars. The series is fresh off a highly-successful debut
in Brazil two weeks ago and heads to St. Petersburg, Fla., for IndyCar's
spring break.
This event has been one of the highlights of
the season because of its local, winding around Al Lang Stadium on the
shores of Tampa Bay. The course also includes a runway of Albert Whitted
Airport and turns onto the streets of St. Pete.
A chance to
bask in the sun means plenty of fun for the large crowd that comes to
this race every year making it as much an event as an auto race.
Ryan Hunter-Reay is IZOD's posterboy and will drive car No.
37 for Andretti Autosport on Sunday. He finished second at St. Pete last
year and got a dress rehearsal for this week as he finished second at
Sao Paulo in the opener.

2. Graham Rahal Is Back
Two years ago Rahal made history when he became the youngest
driver ever to win a major open-wheel race. He was just 19 years old
when he put the Newman/Haas/Lanigan entry into victory lane in just the
second race after unification. It was Rahal's first IndyCar Series race.
As the son of 1986 Indianapolis 500 winner and three-time CART
champion Bobby Rahal, he was IndyCar's great American hope.
Young, fast and handsome, Rahal was the driver that could leave IndyCar
into the future and give American racing fans reason to rally around the
flag.
That remains his only win, however, and when he was
unable to strike a deal to remain at Newman/Haas/Lanigan, Rahal began
the season on the sidelines.
Enter Sarah Fisher, who
like Rahal is a native of Ohio and the owner/driver of Sarah Fisher
Racing. She was set to begin the season in car No. 67 but realized that
street and road racing are not her strong points. So she approached her
sponsor, Dollar General, and put Rahal in her car for the street race at
St. Pete and the road course race at Barber Motorsports Park in Leeds,
Alabama on April 11.
"Being that there is one race, other
than the Indianapolis 500, I don't want to miss every year is St. Pete,"
Rahal said. "So when the opportunity came from Sarah, I just had to
jump right at it."
Rahal needs to be in IndyCar full-time
but getting a chance to compete in the first two races in the United
States may lead to a full-time deal later this season. The series needs
Rahal, who at 21, has an impressive future if he can get a fulltime ride
on a competitive team.

3. Power To The People
It didn't take long for Will Power to prove that he was
back as he won the season-opener in Brazil, his first race since
suffering a fractured lower back in a crash at Infineon Raceway on
August 22. Power drove with fearlessness and determination in the win,
the same qualities that make him a favorite at St. Pete as he leads a
powerful three-driver lineup at Team Penske that includes three-time
Indianapolis 500 winner Helio Castroneves and championship
contender Ryan Briscoe.

4. Can Danica Patrick Earn
Her First Top-10 Finish Of The Season?
Patrick finished
sixth in the season-opening ARCA race at Daytona International Speedway
in February, but she has yet to finish higher than 15th in any race
since. ARCA doesn't count as a top-tier racing series, so Patrick has
finished 35th in the NASCAR Nationwide Series race at Daytona, 31st at
California and 35th at Las Vegas. She was 15th in a 24-car field in the
IndyCar race at Sao Paulo.
Patrick is the face of IndyCar
and remains the one driver that generates mainstream interest in the
series. She won't be back in a NASCAR Nationwide race until June 26 at
New Hampshire International Speedway. While it's true the IndyCar suits
her style much better than the JR Motorsports Chevrolet, Patrick is
driven to succeed which is why she enters St. Pete with a determined
focus.

5. Franchitti And Dixon Hope To Be "On Target"
Just missing the top-five at Sao Paulo was the Target/Chip
Ganassi Racing duo of two-time IndyCar champion Scott Dixon
(sixth) and defending IndyCar champ Dario Franchitti (seventh).
Franchitti started on the pole and led 29 laps, while Dixon had to back
after he was knocked off course in the first-lap crash that included Mario
Moraes' car going airborne and landing on top of Marco
Andretti.
The two Target drivers are among the class of
IndyCar and should be considered serious contenders for the 2010
championship. And while the season is still early, both drivers want to
continue their winning ways as IndyCar returns to the United States.
New IndyCar CEO's Bold Move For Future
Calling it the
"defining decision of this decade" Indy Racing League CEO Randy
Bernard has formed an advisory committee that will help determine
which chassis design will be the IndyCar of the future. Bernard made the
announcement Sunday night while appearing on SPEED's Wind Tunnel,
then spoke with SI.com.
William R. Looney, a
four-star general in the United States Air Force, will be the chairman
of a seven-member advisory committee that will include engine experts,
chassis experts and one team owner from those currently in the IndyCar
Series.
"Under General Looney's command he was responsible
for the modernization of all United States aircraft," Bernard explained.
"I thought there were a lot of similarities with that; how he developed
a process. I don't want to make a mistake. I want to have a guy that
knows what he is doing and I think he is the type of guy that does."
Bernard came to this conclusion over the last two weeks.
Although General Looney is not involved in racing, he has a thorough
understanding of innovation and safety aspects. Before the next
generation of IndyCar is chosen, Bernard wants to make sure that there
are no "laws of unintended consequences" involving the new car.
The radical design of the Delta Wing concept has led to many
questions about its ability to perform and whether it incorporates the
necessary safety aspects that IndyCar officials expect. In addition to
the Delta Wing, new car designs have been proposed by Dallara, Lola,
Swift and most recently BAT -- a new company formed by Bruce Ashmore,
Alan Mertens and Tim Wardrop.
"We have to
look at all this as part of the process and take away what we believe is
helpful and successful for the League and look at the negative things,
too," Bernard said. "The surveys the fans did will be very important and
the surveys the OEMs did will be very important. We're going to stay on
plan. If they come back to me and say it will be longer than 90 days I
would rather get this process right than make a harsh decision for
2012."
Bernard doesn't want to give any preconceptions to the advisory
committee. If they suggest delaying the new car until 2013, he would
consider that. He also said IndyCar Series president of competition Brian
Barnhart and IndyCar president, commercial division Terry
Angstadt have been notified of the advisory committee and was in
favor of the extra step in the process.
"There will be
representation from the IRL on this advisory board, most likely Brian,"
Bernard said. "I think they liked the idea. They like the idea that
there are going to be experts involved to make the decision and will
solidify the process that I call the Iconic IZOD IndyCar.
"I'm
not calling it the 'Car of Tomorrow.'"
Bernard also said he
has tremendous respect for Honda Performance Development, the current
engine supplier for the series. Honda is currently the single-engine
manufacturer in the series. Through a lengthy process known as the
"Engine Manufacturers Roundtable" other engine companies expressed
interest in considering an IndyCar Series program but so far, Honda is
the only company moving forward.
"The advisory committee
needs to sit down and understand everything from the economic impact of
having a sole source as opposed to an open source," Bernard said. "The
fans would love the idea of an open source. If it is not an economic
hindrance to the team owners I think it is important to try that. But
that will be a decision made by the advisory committee."
Bernard
also plans to listen to the fans -- those that continue to follow the
sport and even those disgruntled fans that feel alienated from the split
that began with CART when the Indy Racing League began competition in
January 1996.
"The fan is very important," Bernard said.
"People ask me all the time, who is our competitor, and I say 'Anyone
who is in entertainment.' We really need to understand the pulse of the
fan out there and what they want. We put 6,000 of those surveys out and
we're waiting for the feedback. I think we should have some answers this
week, exactly what those results are. I think the fan will be important
part of process as well as team owner, drivers and experts."