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Welcome to the CAR NEWS Page from Stingraysstudios.com, Your #1 Source for No BS News on All the TRUE FACTS from the Auto World ...TRUST THESE FACTS :

FORD POSTS $1 BILLION PROFIT FOR 2009 OPERATIONS, Ford Fusion wins Car of the Year !!
(story below)


ANOTHER ONE BITES THE DUST
FORD TO AXE MERCURY FROM THE COMPANY :

( THE SAD FACTS ILLUSTRATED BELOW )

BUICK DEBUTS TWO NEW MODELS...THE EXCELLE AND REGAL...& A REGAL GS !!! - SEE ARTICLE BELOW NOW.

NEW YORK CITY TAXICAB IS SET TO CHANGE, SEE THE COMING NEW DESIGNS FROM TOP 3 FINALISTS, FORD GETS OUR VOTE !!

ALL NEW SPORTS CARS FROM ACROSS THE POND ARE HERE :
 

THE PENSKE / GM SATURN DEAL WAS DONE IN BY RENAULT !!!....

^ The real losers here are the Dealers, So what will become of them without GM or Saturn ?
(Go  read the full story below )

TOYOTA SHUTDOWN OF USA CAR PLANTS AND IS FACING COURT LAWSUITS...WITH CHARGES OF MURDER !!! & more proof of LIES & DECEPTION FROM TOYOTA
- STORY ON ALL THIS IS BELOW :



^ GM eats Toyota sales all up !!!
( Go read the full story below )


CHRYSLER / FIAT presents their "GOOD MIX" Of products !!...

DODGE & CHRYSLER HAVE PULLED A MIRACLE OFF...GAINING SALES AND PROFITABLE RETURNS, WELL DONE !

STINGRAYSSTUDIOS.COM IS A VERIFIED SOURCE OF CAR NEWS FROM WITHIN THE INDUSTRY & WE HAVE SOME REAL SERIOUS "BOMBSHELLS" IN THE SECTION BELOW...GO READ THEM NOW !!.

Auto Sales Report : Get the Real Facts, A month by month sales total :

SEE THE ARTICLES & SALES REPORT LINKS BELOW FOR THE MAJOR CAR COMPANIES, DETROIT IS SELLING MORE THAN ANYONE, GM IS WAY UP AND BOTH FORD & CHRYSLER ARE OUTSELLING THE IMPORT CARS !!


GM OUTSELLS TOYOTA PROVING THAT USA CARS CONTINUE TO LEAD THE WAY IN AUTO SALES, AND GAINING MORE MARKET SHARE IN THE PROCESS.

IF YOU ARE CONSIDERING A TOYOTA,...YOU MUST BE AN IDIOT = THEY JUST RECALLED ALMOST 2 MILLION NEW 2011 MODELS AND ARE CUTTING OVER 6,000 JOBS IN AMERICA NOW !





STAY TUNED IN HERE FOR MONTHLY TOTALS EVERY 30 DAYS...THE REAL NUMBERS !

THOUGHT YOU KNEW WHAT THE FACTS REALLY WERE ?

WELL, .... NOW YOU DO !!!


^ THE CHEVY VOLT...
CLICK ABOVE FOR THE  VOLT PAGE AND SEE THE FUTURE !

GET AN EYEBALL ON THE NEW FORD EXPLORER !
SEE THE PICTURE & ARTICLE

TRUST STINGRAYSSTUDIOS TO DELIVER THE NO BS FACT ON ALL OF THE INDUSTRY "GOSSIP".
...REGARDLESS OF WHO GETS OFFENDED, WE WILL SAY IT LIKE IT IS, COUNT ON THAT.
MR.DETROITMETAL - "NO COMMENT" :



CLICK BELOW & GET THE FULL STORY :




CAR NEWS
GM'S "QUARTERBACK SNEAK PLAY" FOR THE SUPER BOWL :


GM has reached out to other Super Bowl advertisers about placing its cars in their Super Bowl spots, Mr. Ewanick recently confirmed to USA Today. Earlier rumors about the effort had suggested GM was offering a cool $500,000 for the unusual integration. The result could be a wild "Where's Waldo"-esque promotion that would send consumers to their fast-forward and rewind buttons to find drive-bys in ads and get rewards like snacks or movies.

GM
We suspect, however, that GM will have to slam the brakes on this idea before it gets very far.

Mr. Ewanick's notion is fanciful, daring and creative. But putting it into practice would not only usurp the authority of NBC, which is broadcasting the Super Bowl, but also make it nearly impossible for GM rivals to get an effective word in edgewise.

For decades, the big three U.S. automakers have routinely safeguarded their TV commercials by making sure no domestic competitor appears in the same ad break. If CBS, NBC or USA runs a Ford ad, then an ad for, say, a Chevrolet or a Dodge could not follow in the same commercial "pod." In many cases, the same holds true for vehicles produced by foreign automakers like Toyota or Hyundai.

With so many automakers ramping up investment in the Super Bowl over the last year, planning the flow of commercials for the event has become more challenging, as demonstrated by Fox's last-minute moves in 2011 to accommodate Chrysler's two-minute ad starring Eminem.

Having GM cars appear in other sponsors' commercials would further complicate the situation. Imagine having to figure out where Chrysler might place an ad in the Super Bowl if GM has purchased several minutes of its own ad time and then sprinkled product appearances in something from GoDaddy.com, as a strictly hypothetical example, or even Anheuser-Busch. The assignment would be daunting.

More alarming, at least to any TV-network ad-sales executive, is the notion that sponsors can resell their Super Bowl ad time to others for fun and profit. Every few years, some hoaxster sallies forth bragging that they intend to buy up a 30-second ad berth during the Super Bowl and then resell the time in five- or 10-second increments to others. The alleged GM plan would call for something essentially pretty similar.

At NBC, no one is looking to change the longstanding policy against reselling spots. Integrating brands into unrelated Super Bowl ads would require explicit NBC approval, according to Seth Winter, senior VP-sales and marketing at NBC Sports Group, who declined to comment on any advertiser's specific plans.

"If someone is going to submit creative that has another advertiser integrated into the commercial that we have not approved," it will not air during the Super Bowl, Mr. Winter said. "We don't allow for the 'co-opting' of advertising."

Advertisers have tried to "game" the Super Bowl for years. In 2009, Mr. Winter threw cold water on an out-of-nowhere proposal from a relatively unknown ad agency that would have pooled eight advertisers during 30 seconds of Super Bowl ad time.

Heineken and Miller have tried to get around Anheuser's exclusive beer sponsorship by snatching up local ad time on TV stations broadcasting the Super Bowl around the U.S., hoping that a message shown during local time would make the same pop-culture dent that rival Budweiser and Bud Light's do each year.

Local-station ad workarounds, stunts and hide-the-car gambits are fun to hear about, but the millions of people tuning in to the event on the day of play aren't looking for guerrilla marketing. They don't want Lingerie Bowls, three-second ads or viral videos. They want the real thing: a good football game and well-crafted ads designed for a broad, national audience.

The idea being ascribed to General Motors sounds fascinating. Would Super Bowl viewers, many of them drinking steadily during the game, have the capacity to catch a flash of Chevrolet in an ad for some other marketer? But here's a notion we think is even more worthy of study: The most effective advertising during the Super Bowl is actual Super Bowl advertising.






GM Invests $68 million in Oshawa Assembly Plant to Build the Next Generation Chevrolet Impala


Quote:Oshawa, Ontario (December 16, 2011) — General Motors will invest $68 million to prepare the Oshawa Assembly Plant to build the next generation Chevrolet Impala, securing approximately 350 jobs.

“With the investments for the Chevrolet Impala and Cadillac XTS, we are taking big steps forward to ensure we maximize the flexible manufacturing facility and high-quality workforce that exist in Oshawa,” said Kevin Williams, president and managing director of General Motors of Canada. “We are building on the recent capacity increases, product launches and shift additions at our Canadian operations to affirm that Canada will play an important role in the new GM as we continue to transform our product lineup.”

Combined with the recent investment to support the launch of the Cadillac XTS in 2012, GM is committing $185 million to Oshawa, which will create or retain approximately 750 jobs. The next generation Chevrolet Impala is GM’s fifth new product commitment to Canada since 2009.

“The Government of Canada made an important decision back in December 2008 to provide significant support to GM,” said the Honourable Jim Flaherty, Minister of Finance. “Since then it has become clear this was the right decision. Our support has helped preserve Canada’s place in the automotive industry. It has helped protect jobs in communities across Canada in automotive assembly and automotive parts production.”

“Our government supported GM as it restructured to respond to the global economic downturn. That support saved thousands of jobs, and kept GM in Ontario,” said Brad Duguid, Minister of Economic Development and Innovation. “Today’s announcement shows that GM and Ontario’s auto sector are on the right track — GM is securing hundreds of jobs for Ontario families, and Ontario continues to be the top auto manufacturing jurisdiction in North America.”

In order to meet customer demand and maximize the flexibility of GM’s manufacturing operations, the next generation Chevrolet Impala will be built at both the Oshawa Assembly Plant and the Detroit-Hamtramck Assembly Plant.

Oshawa has undergone many changes this past year, recently launching the Buick Regal, Chevrolet Camaro Convertible and Chevrolet Equinox, adding two new shifts and securing 1,300 jobs. The plant employs more than 4,400 people, and also builds the Chevrolet Camaro and Chevrolet Impala.

“Our workforce has always worked hard to exceed expectations and execute exceptional product launches, and we’re happy to receive another vote of confidence with this most recent investment,” said Dan Hermer, plant manager at the Oshawa Assembly Plant.

“We have a strong track record of quality and productivity in Oshawa where we will continue to build the world’s best vehicles,” added Chris Buckley, president of the Canadian Auto Workers Local 222.


STINGRAYSSTUDIOS.COM
HELPS TO CREATE A NEW CAR COMPANY  :


EGO AUTOS, LLC






CLICK BELOW TO GET THE FULL STORY NOW  :













100 years in the making
celebrate Chevrolet's 100 years with the Chevrolet Centennial Special Edition Corvette. This racing-inspired appearance package includes bold visual elements to signify a historic milestone. This special edition includes red-painted brake calipers, Centennial exterior badging, satin black Grand Sport fender badges and the exclusive the Carbon Flash Metallic exterior color along with 5-spoke wheels, 18-inch front and 19-inch rear, in satin black aluminum. aggressive styling continues on the interior with leather and sueded microfiber with contrasting, iconic red stitching. The package also includes custom Centennial embroidery for the console, seats and mats. each detail and individual touch comes together in the Chevrolet Centennial Special Edition, creating an iconic appearance that distinguishes Corvette on the road .
2012 Chevrolet Corvette Grand Sport, Luxury Sports Car



WOULD YOU LIKE TO SEE EXACTLY WHAT TO EXPECT FROM ALL THE AUTOMAKERS NEXT ?...WELL CLICK BELOW FOR THE NEW CONCEPT CARS PAGE & GET AN EYEBALL FULL OF THE NEW CARS !


^ CHEVY Z-24 COUPE CONCEPT BY STINGRAYSSTUDIOS !
-

REPORT: Rossignolo buys De Tomaso, new models headed for Geneva in 2011

Panthera Rendering - Click above for high-res image gallery

We're working off a machine-translated web page, so bear with us, but it looks like legendary Seventies marque De Tomaso is being resurrected once again. This time by a wealthy Italian industrialist named Gian Mario Rossingnolo. Looks like Signor Rossingnolo has already purchased a Pininfarina factory in which to build the new De Tomaso, and tried (unsuccessfully) to rescue Bertone earlier this year.

The big question is what are they going to build. Well, the ambitious-sounding-to-our-ears plan is to build 8,000 aluminum-bodied cars per year. And they are to be prestige cars, to better take advantage of the De Tomaso brand. As for specifics, Rossingnolo is planning on a luxury sedan, a coupe and an SUV. The cars should make an appearance at the Geneva Motor Show the year after next. Here's hoping one named Pantera shows up with Ford's supercharged 5.4-liter V8 mounted behind the driver.



[Source: Argentina Auto Blog]

GM reported an increase of 49% for February 2011 sales and a 70% increase in retail sales. Total sales for passenger vehicles increased by 40%, led by the Chevrolet Cruze posting sales of 18,556 units. Small Crossovers are continuing kicking butts and taking names with the Equinox and Terrain increasing sales to 98% and 76% respectively.

Other interesting points:
  • 25% of Buick Regal Sales were for the CXL Turbo (About 926)
  • 38% of Buick buyers were non-GM, 18% came from imports
  • CTS was the big gainer for Cadillac this month, an increase of 124% to 6,033
  • 2 people found brand new Trailblazers on dealer lots this month
  • 46% of Chevrolet sales were vehicles equipped with 4-Cylinders
  • Only three GM vehicles saw a drop in sales for February: Escalade (-9.8 ), Camaro (-3.7), and Savana (-6.5)


Ford saw their sales in February jump 14% to 156,626 units. Retail sales were up 23% from last year.

Other interesting points:
  • Lincoln saw a 11% drop this month
  • Fiesta saw its best month in sales, 6,270 vehicles
  • Explorer sales continue to grow with retail sales up 268% this month
  • Econoline saw a sales jump of 22% (9,723)


Chrysler Group LLC reported February sales of 95,102, an increase of 13% compared with sales of 84,449 units last February. Dodge, Jeep, and Ram all reported gains in sales. Chrysler posted a 25% loss for February.

Other interesting points:
  • All five Jeep models reported double-digit gains for the month, led by the Grand Grand Cherokee (31%) and Wrangler (28%)
  • Ram Pickup Trucks saw an 82% increase from last year.. (18,644 vs. 10,267)
  • Durango reported sales of 2,371 units, an increase of 34038%


Related Behind The Numbers Content:
Behind the Numbers - February 2011 Asian Manufacturers
Behind the Numbers - February 2011 Europeans

The Domestics

2011-GMC-terrain-front-end

Biggest Winner - Manufacturer: General Motors
It's hard to beat a 49-percent year-over-year gain, but it's even harder to post such an improvement in the first place. How'd GM do it? Zero-percent financing might have something to do it. The General managed to improve year-over-year sales for every single vehicle it makes save three, the Escalade, Camaro and Savanna (yes, they still make that). Though they both did well in their own right, neither Ford nor Chrysler can say that. The nitty gritty: Buick is up 73 percent, Cadillac is up 70 percent, Chevrolet is up 43 percent and GMC is up 59 percent.

Runner-Up Manufacturer: Ford
The difference between Ford and Chrysler this month? Ford's only got one brand holding them back. Lincoln continues to be a liability with sales off 11 percent, but both Dodge and Chrysler had trouble with key new model changeovers (300, Charger) that pulled the company's results down. All told, Ford Motor Company finished February up 13.6 percent to Chrysler Group's 13 percent.

2009-ram-1500

Biggest Winner - Brand: Ram
Trucks, particularly those from Ram, weren't especially popular last February. Both Silverado and F-Series posted significant gains in February, but the Ram brand as a whole took off and ended up the month up 81 percent. Dakota rebounded nicely with an 85-percent gain and the flagship Ram pickup climbed an impressive 82 percent.

Biggest Loser - Brand: Lincoln
As you know, Lincoln sales overall were down 11 percent, but it gets worse. Half of Lincoln's lineup was in the red by the end of February with the MKS taking the biggest hit, down 52 percent. Despite that, it was still outsold by the Town Car, which was off 14 percent. Completing the triangle of trouble was the MKT, off 36 percent with half as many copies sold as the Town Car. Good luck with that livery duty switcheroo, there, Lincoln.

2011-dodge-durango-rt-front-three-quarters-view

Biggest Winner - Model: Dodge Durango
Normally, I'd totally discount an outlandish gain like 34,038 percent, but there's a point to be made here. The new Durango's been out a few short months and it's taking off like a rocket. It moved 2731 copies in February and is on the fast-track to catch up with its twin at Jeep. Funny enough, right behind the Durango was its archrival, the Ford Explorer, which was up 139 percent. For the record, I am discounting the Cadillac DTS' 148-percent gain because I'm pretty sure they were giving them away free with AARP memberships.

Biggest Loser - Model: Lincoln MKS
As I noted earlier, Chrysler had a lot of trouble with model changeovers. New 200s, 300s and Chargers are on their way to dealers, but not in the volume of their old models. Lincoln, though, has no such excuse. The MKS has been on sale since before Chrysler went bankrupt and it's just exciting the market. Sales fell 52 percent in February to just 568, well below the Town Car's 943.

The Asian Automakers

Outlander-Sport-ES-And-SE

Biggest Winner - Mitsubishi
Huh? Yeah, that's right, Mitsubishi. The brand many have been betting is on its way out of the U.S. market posted the best monthly results for any Asian brand in February. Sales climbed an amazing 71 percent from a year ago to 6893 vehicles total, Mitsubishi's best monthly result since October 2008. Outlander Sport is off to a strong start with 1290 sold and Evo sales are up 18 percent, perhaps as fans try to snap them up before rumors of the model's demise come true.

Biggest Loser - Lexus
It's a close call here, but Lexus' sales avoided the red ink by two tenths of a percentage point, or 27 vehicles. While Lexus SUV sales were up 6.3 percent, car sales fell seven percent as several models faltered. LS fell 12 percent while GS dropped 29 percent, but the real problems were HS, which nose dived 74 percent to just 183 copies sold, and GX, which fell 29 percent. Helping keep Lexus in the black was the LFA, which saw five copies delivered in February.

The European Automakers

Biggest Winner - Saab
It's no hard to be number one when your number to beat is 97. That's 97 vehicles sold total nationwide in February 2010. In February 2011, though, Saab moved 546 vehicles for a 463-percent gain. Sales will likely increase significantly over the next few months as Saab dealers finally get new product again. If that's a bit of an unfair advantage, you can give it to Porsche for pulling off a 32-percent gain over the same period thanks mostly to the Cayenne. Panamera sales finally cooled off, barely outselling 911 and nowhere near Cayenne.

Biggest Loser - Jaguar
Joining Chrysler and Lincoln in the small collection of brands that actually lost sales in February is Jaguar. Things were looking good for Jaguar in January when sales were up 48 percent and nearly cracked 1000 cars, but February quickly reversed the trend. Sales were down nine percent to 692 cars.


  * stay tuned in here for the 2011 sales as they are VERY DIFFERENT from 2010...
Chevy is the new KING OF CARS...again !!!




The COMPLETE 2010 Sales Figures :

Top 10 Best-Selling Trucks



1. Ford F-Series - 528,349
2. Chevrolet Silverado - 370,135
3. Ram Pick-Up - 199,652
4. GMC Sierra - 129,794
5. Toyota Tacoma - 106,198
6. Toyota Tundra - 93,309
7. Ford Ranger - 55,369
8. Nissan Frontier - 40,427
9. Chevrolet Colorado - 24,642
10. Nissan Titan - 23,416


Top 10 Best-Selling Sport Utility Vehicles

1. Honda CR-V - 203,714
2. Ford Escape - 191,026
3. Toyota Rav4 - 170,877
4. Chevrolet Equinox - 149,979
5. Ford Edge - 118,637
6. Kia Sorento - 108,202
7. Chevrolet Traverse - 106,744
8. Honda Pilot - 102,323
9. Nissan Rogue - 99,515
10. Jeep Wrangler - 94,130


Top 5 Best-Selling Minivans

1. Chrysler Town & Country - 112,275
2. Honda Odyssey - 108,182
3. Dodge Caravan - 103,323
4. Toyota Sienna - 98,337
5. Kia Sedona - 21,823


Top 5 Best-Selling Sub-Compact Cars

1. Nissan Versa - 99,705
2. Kia Soul - 67,110
3. Honda Fit - 54,354
4. Hyundai Accent - 51,975
5. Chevrolet Aveo - 48,623


Top 10 Best-Selling Compact Cars

1. Toyota Corolla - 266,082
2. Honda Civic - 260,218
3. Ford Focus - 172,421
4. Toyota Prius - 140,928
5. Hyundai Elantra - 132,426
6. Volkswagen Jetta - 123,213
7. Mazda 3 - 106,353
8. Chevrolet Cobalt - 97,367
9. Nissan Sentra - 94,065
10. Chevrolet HHR - 76.401


Top 10 Best-Selling Mid-size Cars

1. Toyota Camry - 327,804
2. Honda Accord - 311,381
3. Nissan Altima - 229,263
4. Ford Fusion - 219,219
5. Chevrolet Malibu - 198,770
6. Hyundai Sonata - 196,623
7. Dodge Avenger - 50,923
8. Subaru Legacy - 38,725
9. Chrysler Sebring - 38,585
10. Mazda 6 - 35,662


Top 5 Best-Selling Full-size Cars

1. Chevrolet Impala - 172,078
2. Dodge Charger - 75,397
3. Ford Taurus - 68,859
4. Nissan Maxima - 60,569
5. Chrysler 300 - 37,116


Top 5 Best-Selling Sports Cars

1. Chevrolet Camaro - 81,229
2. Ford Mustang - 73,176
3. Dodge Challenger - 36,794
4. Chevrolet Corvette - 11,645
5. Nissan 370Z - 10,215


Top 10 Best-Selling Luxury Cars

1. BMW 3-Series - 100,910
2. Buick LaCrosse - 61,178
3. Mercedes-Benz E-Class - 60,922
4. Mercedes-Benz C-Class - 58,785
5. Infiniti G37 - 58,143
6. Lexus ES - 48,652
7. Cadillac CTS - 45,656
8. BMW 5-series - 39,488
9. Audi A4 - 34,672
10. Lexus IS - 34,129


Top 5 Best-Selling Luxury Sport Utility Vehicles

1. Lexus RX - 95,790
2. Buick Enclave - 55,426
3. Cadillac SRX - 51,094
4. Acura MDX - 47,210
5. BMW X5 - 35,776


Top 30 Best-Selling Vehicles

1. Ford F-Series - 528,349
2. Chevrolet Silverado - 370,135
3. Toyota Camry - 327,804
4. Honda Accord - 311,381
5. Toyota Corolla - 266,082
6. Honda Civic - 260,218
7. Nissan Altima - 229,263
8. Ford Fusion - 219,219
9. Honda CR-V - 203,714
10. Ram Pick-Up - 199,652
11. Chevrolet Malibu - 198,770
12. Hyundai Sonata - 196,623
13. Ford Escape - 191,026
14. Ford Focus - 172,421
15. Chevrolet Impala - 172,078
16. Toyota Rav4 - 170,877
17. Chevrolet Equinox - 149,979
18. Toyota Prius - 140,928
19. Hyundai Elantra - 132,426
20. GMC Sierra - 129,794
21. Volkswagen Jetta - 123,213
22. Ford Edge - 118,637
23. Chrysler Town & Country - 112,273
24. Ford Econoline - 108,258
25. Kia Sorento - 108,202
26. Honda Odyssey - 108,182
27. Chevrolet Traverse - 106,744
28. Mazda3 - 106,353
29. Toyota Tacoma - 106,198
30. Dodge Caravan - 103,323


Top 10 Brands

1. Ford - 1,756,439
2. Chevrolet - 1,565,632
3. Toyota - 1,534,266
4. Honda - 1,096,874
5. Nissan - 805,159
6. Hyundai - 538,228
7. Dodge - 383,675
8. Kia - 356,268
9. GMC - 334,981
10. Jeep - 291,138


Top 5 Companies

1. General Motors - 2,202,927
2. Ford Mo. Co. - 1,925,462
3. Toyota Mo. Co. - 1,763,595
4. American Honda - 1,230,480
5. Chrysler Group - 1,085,211



2012 Future Cars
An A-to-Z Look at What's Coming from the World's Top Automakers
January 24, 2011

The lights are back on and factory floors are buzzing. Hot metal is pouring out of car companies that are leaner, greener, and meaner than ever. We've driven many of their offerings and looked ahead a couple of years for the rest. What's next? It all starts right here with our 2012 Future Cars guide, an A-to-Z sampling of some of the most anticipated vehicles coming soon from the world's top automakers...


Lamborghini Aventador Side In Motion
Audi Quattro Concept Front Three Quarter In Motion
Bugatti 16C Galibier Concept Side
Cadillac Xts Platinum Concept Front Three Quarter
Ford Vertrek Concept Side
2012 Hyundai Veloster Front Three Quarters Static
Next Generation Lexus SC Illustration
2014 Lotus Elan Front Three Quarters View
2011 Porsche 918 Spyder Front Three Quarter View



The Ford Crown Victoria taxi is becoming a thing of the past (Ian Muttoo, Flickr)

The future of taxi transport in New York City could look a lot different by 2014 -- though we can guarantee it will still be yellow.

In an unprecedented move, the city will be unifying its iconic taxicab fleet, introducing the first-ever custom-built taxicab designed through a competition dubbed the "Taxi of Tomorrow."

New York City Mayor Michael Bloomberg and Taxi and Limousine Commission (TLC) Chairman David Yassky unveiled the three finalists in the search for the city's new cab in November. The announcement comes three years after the TLC first made public its intention to standardize the vehicle, and nearly a year since the agency issued a request for proposals inviting auto manufacturers and designers to submit their best concepts for the new design.

Ford, Nissan, and Who?

Three finalists -- from Ford, Nissan and newcomer Karsan -- were selected from proposals submitted by seven companies.

Ford's Taxi of Tomorrow (Ford).

Ford's design is based on the Transit Connect van, which is available in the U.S. and was named 2010 North American Truck of the Year at the North American International Auto Show in Detroit. Aside from the advantages of a vehicle that is already in production and available domestically, Ford brings to the table an unmatched wealth of experience in supplying the New York City taxi industry, a TLC spokesperson said. Further, the Transit Connect was approved for taxi use last spring by the city of Boston.

Nissan's Taxi of Tomorrow (Nissan).

Nissan's entry is a compact van that offers the most passenger space of the three, and is based on their NV200 model that was introduced at the Geneva Motor Show in 2009. It is not currently available in the U.S., but unlike the other finalists, Nissan has stated that it will build a fully electric version of the vehicle, Yassky said.

Karsan's Taxi of Tomorrow (Karsan).

The third finalist is a wildcard. Proposed by Turkish automaker Karsan -- which manufactures cars for Fiat and Hyundai -- the futuristic-looking V1 doesn't even exist yet. The smallest of the three, the V1 offers a glass roof, a wheelchair ramp that can reach the curb and a unique configuration where one passenger faces the others, a flashback to the jump seats of the  long-retired Checker Cab. Though the V1 has its advantages, Yassky said the company will have to overcome a lack of experience in producing and selling vehicles in the U.S.

All the designs are based on small vans rather than sedans, and can fit more luggage than most of the existing fleet models. In addition, some of them feature chargers for cell phones and laptops.


Jeep J8 Jt Concept

Want a New Jeep Pickup? Help Us Build the Business Case For One

June 24, 2011
By Donny Nordlicht
|  
Jeep J8 Sarge Concept
One of the things most Jeep enthusiasts have been clamoring for is a new compact pickup truck, ready to tackle the Rubicon just like many of the seven-slotted brand's offerings. There could be a new Jeep pickup on the way, with CEO Mike Manley commenting that he would love to see such a model in the lineup.
Jeep Gladiator Concept Front View
Right now, according to Manley, what is standing between a new Jeep pickup for the United States is the need for a solid business case. According to a report on PickupTrucks.com, the cost of importing and exporting the new truck, could prevent it from becoming a reality. The plan would be to build a Wrangler-based pickup that could also help Chrysler's bottom line in international markets -- such as Southeast Asia and Europe -where the demand for compact pickups is still quite high.
Jeep Gladiator Concept
Wait, haven't we heard this story before? Jeep previewed a Wrangler-based pickup in 2005 at the Chicago auto show with the Gladiator Concept. While looking almost production-ready, and with then-Chrysler management telling the public it was getting the green light, the modern-day Gladiator never made it past show car status. Jeep continued to tease us over the years with the J8 Sarge and JT concept trucks (and even made its J8 military-spec truck available as a kit car via American Expedition Vehicles), but no production vehicle emerged.
Jeep J8 Jt Concept
Earlier this spring, Mopar brought us one step closer to a JK pickup with the new JK8 conversion kit. Take one current JK-series Wrangler Unlimited four-door, a dozen power tools, and mix them with the Mopar kit, and voila -- owners can build their own two-door Wrangler pickup. It may not be a factory-built offering, but it is as close as you're going to get for now.
Jeep Jt Concept Rear Three Quarter View
Manley knows that the enthusiast customer base is there for a new Jeep pickup, so we're asking you -- the enthusiasts -- to help build Jeep's business case. What would get you to buy one? What would you want to see offered, both in terms of content and powertrain? How much would you pay? Would it have to be something totally bare bones, or should it have more creature comforts (like a Sahara model)? Let us know your thoughts what constitutes the perfect Jeep pickup in the comments section below.

Read more: http://www.trucktrend.com/features/news/2011/163_news110624_jeep_pickup_truck_business_case/index.html#ixzz1QaFLMKwo







                                                   

Toyota tells U.S. plants 'prepare to shut down'

chart_toyota_plants_3.top.gifFactories in North America may have to close if parts shortages become acute. By Peter Valdes-Dapena, senior writer


NEW YORK (CNNMoney) -- Toyota's U.S. manufacturing arm is preparing for a possible shutdown because of parts shortages from Japan, a Toyota spokesman said.

In Japan, meanwhile, Toyota and Nissan have announced some hybrid and electric car production has resumed, while Honda said it is extending its factory shutdown there.

Word has gone out to all 13 of Toyota's factories in the United States, Canada and Mexico. This does not mean that the plants will stop working, Toyota spokesman Mike Goss said, but that they should be ready in case the need arises.

"We expect some kind of interruptions," he said.

While Toyota's car factories in Japan have stopped working since the March 11 earthquake in Japan, the automaker was able to resume production of some auto parts on March 17.

Toyota employs 25,000 manufacturing and R&D workers in North America.

Toyota has a long-standing policy of continuing to pay its employees while finding other work for them -- either within Toyota or even in the communities where they are located doing volunteer work -- during production shutdowns.

But Toyota's plans signal that this parts issue could be just the beginning of an industry-wide problem.

"They did resume parts production for overseas and for replacement parts," Goss said, "but that was just the suppliers that were capable of doing it."

Toyota is still in the process of assessing which suppliers are capable of full operation at this time, Goss said.

"We're not talking about just a few companies," he said.

Even suppliers based in North America may not be able to provide components for cars because they, in turn, rely on parts suppliers in Japan with crippled factories.

"All automakers are just now figuring out who supplies every little part." Said Edmunds.com senior analyst Michelle Krebs. "The shortage of any one could shut down an assembly line. Toyota isn't the only one vulnerable; virtually all major automakers have some risks."

Spokespeople for Nissan, Honda and Ford all said those automakers are making no plans to shut down their plants at this time.

Nissan announced Thursday that it expects to maintain normal production at its U.S. factories until at least April 1. The automaker is also considering exporting V6 engines from one of its Tennessee factories to Japan to replace the output of a damaged engine plant there.

U.S. automaker General Motors has already had to stop production of a truck plant in Shreveport, La. and a related engine plant in New York State due to shortages of parts from Japan.

In Japan, some factories restart

On Thursday, Toyota announced that it would also resume production of the Toyota Prius and two hybrid Lexus models starting next week.

Nissan announced it was restarting production of its Leaf plug-in electric car Thursday, as well.

At the same time, however, Honda announced it was extending a production shutdown at its Japanese factories. Honda had earlier announced a production shutdown at its two Japanese final assembly plants -- factories at which finished cars are made -- through March 27. That has now been extended through April 3. To top of page



TOYOTA CUTS OVER 6,000 AMERICAN JOBS !!

Watching its sales slide while almost everyone else consistently improve, Toyota Motor Sales USA Inc., so accustomed to setting the pace for domestic and import competitors alike, is swiping a tactic from the domestic makers it's so long dominated: Toyota is going to reduce its workforce.

It's going to try, anyway. The automaker that's often boasted it doesn't lay off workers, even during bad times, revealed this week that the company is offering voluntary separation packages to white-collar personnel in the Automotive Operations Group and customer-service operations at its corporate headquarters in Torrance, CA.

Toyota stressed in a statement that the program is voluntary and there are no specific reduction targets in the staff of about 6,100 employees. The company reportedly offered the buyout to more than 600 eligible workers.

Since the unintended-acceleration frenzy and the series of widespread safety and quality recalls that followed beginning in early 2010, Toyota's U.S. sales have slumped - but worse, its peerless reputation for quality and reliability has simultaneously eroded. Toyota was the only major automaker to suffer a sales decline in the U.S. last year - although it was slight - while nearly every automaker was able to improve sales in 2010 and sales for the overall industry gained about 11 percent.

Toyota reportedly had previously reduced staff during the recession, but company executives also have witnessed the remarkable rebound domestic rivals General Motors Co., Ford Motor Co. and Chrysler Group LLC have experienced, even through the recession, thanks to shuttering excess manufacturing capacity and massive reductions of both white- and blue-collar workforces.

Toyota's voluntary staff-reduction effort isn't anything approaching the scale - or desperation - with which the restructuring domestic makers parted with employees, but the parallels are apparent.

Toyota recalls 2.17 million more vehicles for floormat-related fixes

Posted 2/25/2011 3:27 PM

As part of its continuing dialog with the National Highway Transportation Safety Administration (NHTSA), Toyota has agreed to voluntarily recall an additional 2.17 million Toyota and Lexus vehicles to address potential problems that could occur as the result of improper or incorrectly installed floormats causing interference with the accelerator pedal. Over 1.71 million of those are Toyota 4Runner, Highlander and RAV4 models produced between 2003-2009, 2004-2006 and 2006-2010, respectively. Other models affected include the 2006-207 Lexus GS 300 and GS 350 AWD, 2008-2011 Lexus LX 570 and 2004-2007 Lexus RX 330/350/400h. Specific fixes will vary from model to model, but as in the past, owners will be notified and corrective actions will be made at no charge.

In commenting on the recalls, NHTSA administrator David Strickland stated that the organization had gone over more than 400,000 pages of information provided by Toyota. "As a result of the agency's review, NHTSA asked Toyota to recall these additional vehicles, and now that the company has done so, our investigation is closed." Earlier this month, an extensive NHTSA study completely cleared the automaker of any claims that so-called uncommanded acceleration had been caused by a fault in its electronic throttle control system.


MORE TRAGIC NEWS FROM TOYOTA DEATH CARS >>>>>>

DO NOT BUY ANY TOYOTA PRODUCT EVER AGAIN !!


Report: Keyless start systems blamed for CO-related fatalities

Toyota Camry Hybrid pushbutton startAccording to WMGT Channel 41 of Georgia, automakers are facing increasing scrutiny regarding the safety of their keyless start systems. According to the NBC affiliate, there are at least three carbon-dioxide related deaths – one in New York, and a pair in Florida – that are being blamed on  the technology.

In one case, the family of a Whitestone, New York man is suing Toyota for his wrongful death. According to an older report from the New York Daily News, the family alleges that on February 27, 2009, Mary Rivera parked her Lexus in the attached garage of the home she shared with Ernest Codelia Jr. and accidentally left the engine running. The next day, Codelia was found dead in his bed of carbon monoxide poisoning while Rivera was discovered unconscious on the bedroom floor. She survived the incident, but suffers from brain damage as a result.

Codelia's family is alleging that that the keyless ignition system on the Lexus is to blame for the tragedy and that Toyota should have installed a shutdown switch to kill the engine if the vehicle is unoccupied or unmoved after a certain period of time. The lawsuit says that the keyless ignition system violates federal safety standards because owners can leave the vehicle running even with the key fob in their pocket.

It is at this point that we must note that in our experience, Toyota's keyless ignition mechanism operates in essentially the same manner as every other system used by other automakers, and that cars equipped with the technology are programmed to deliver both audible and visual warnings if the driver attempts to leave the car without first shutting off the engine.

The Lexus CT 200h Hybrid Disappoints on MPG (Wake Up Toyota!)

by Michael Graham Richard, Ottawa, Canada on 09.13.10
Cars & Transportation

lexus ct 200h hybrid photo
Photo: Lexus

Combined EPA Rating of 42 MPG
A few months ago we started getting some info on the new Lexus CT 200h hybrid. At the time, there was some hope that this premium compact would set a new fuel economy benchmark, and if not, at least match the Prius. After all, this being a Lexus, cost is less of an issue. Better and/or bigger batteries could have been used to boost overall MPG, more aluminum could have been used to reduce weight, etc. But it seems like Toyota thinks it's enough to have the MPG leader with the Prius, and that it doesn't have to push the enveloppe with the rest of its lineup. That's too bad.

lexus ct 200h hybrid photo
Photo: Lexus

Fuel Economy Could be Be Better
Lexus estimates that the CT 200h hybrid will get about 42 MPG combined on the EPA test. That seems low for a compact car with a 1.8-liter engine and a full hybrid drivetrain. And it's not like Toyota sacrified fuel economy for power; the CT 200h is rated at 134 hp (100 kW) and accelerates from 0 to 60 mph in 9.8 seconds. The 3rd generation Prius hybrid also does 0 to 60 mph in 9.8 seconds.

I think it's a missed opportunity for Toyota. The CT 200h might beat the MPG of its "premium compact" competitors (for now), and its tailpipe emissions will no doubt be very low, but it's been about 10 years since the Prius was first introduced in North-America and that car got 41 MPG combined in the EPA test. I'm sure that Lexus can do better than that with modern technology.

Under the Hood
The Lexus CT 200h is powered by a lightweight, highly compact, four-cylinder, 16-valve, DOHC, 1798 cc Atkinson Cycle gas engine with a displacement of 1.8-liter. It generates 98 hp (73 kW) at 5,200 rpm. It also has a 60kW high performance, permanent magnet, synchronous 60 kW (80 hp) electric motor. The 202V NIMH battery pack allows it to drive up to 28 mph in EV mode. Electric range is about 1 mile.


THE TRUE DEFINITION OF "JUNK" - TOYOTA RECALLS RECALLED CARS TO FIX THE REPAIRS DONE DURING THE FIRST RECALL !!!

Toyota has issued a Technical Service Bulletin, No. 0335-10, to fix accelerator pedal assemblies in certain Avalons and Camrys that were "damaged" in the company's massive recall for unintended acceleration last fall.

In that recall, dealers modified the gas pedals on millions of Toyotas by sawing off three-quarters of an inch from the bottom to ensure floor mats wouldn't interfere with them. Another recall involved replacing the accelerator pedal assemblies in most Avalons and U.S.-built Camrys.

Now apparently as many as 500 owners of those cars have complained of gas pedals that feel loose or have play side-to-side. The latest TSB directs dealer service departments to repair the bracket to which the accelerator assembly mounts, which it says "may have become damaged" during the first recall.

Toyota spokesman Brian Lyons claims the repair does not affect any vehicles on the road. "It is extremely rare that we have to repair these weld nuts, and they must be repaired to reinstall the pedal prior to returning the vehicle [to the customer. The pedal attachment bolts would not thread in unless we repaired the nut," he says.

Technical service bulletins are directives to dealer service departments about how to fix a common problems. It differs from a recall in that consumers aren't notified, and the automaker is under no mandate from the government to perform the repair.

This TSB applies to 2005-2010 Avalons and 2007-2010 Camrys and Camry Hybrids that were subject to the original recall. The repair procedure is extensive, and the TSB document states that the cost is covered under the cars' original three-year/36,000-mile warranty. Lyons says customers should not incur any expense from the TSB, although that is not clear from the language in the bulletin.

If you have one of these Toyotas that had the earlier recall performed, and the accelerator pedal now feels loose, we advise you to return the car to the dealership to have the new TSB work performed. If the dealership tries to charge you for the repair, you should resist. Tell them to talk to Toyota.

Published Dec 9, 2010

TOYOTA FACES MURDER CHARGES IN U.S.A. COURT !

Just the Facts:

* Toyota's attempt to dismiss lawsuits claiming deaths and injuries caused by unintended sudden acceleration of its vehicles was tentatively rejected by a U.S. District judge.
* Another hearing in the case is scheduled for today, as lawyers plan to discuss the latest tentative ruling.
* Toyota is facing hundreds of lawsuits alleging decreased vehicle value or injury or death from sudden acceleration, following the recall of more than 8 million vehicles.


SANTA ANA, California — Toyota's attempt to dismiss lawsuits claiming deaths and injuries caused by sudden unintended acceleration (SUA) of its vehicles was tentatively rejected by U.S. District Judge James V. Selna on Wednesday.

This means that Toyota continues to face a double whammy — grappling with personal injury cases at the same time as a looming consumer class action lawsuit on behalf of Toyota owners who may not have experienced sudden acceleration, but who say that Toyota's massive recalls reduced the value of their cars. Toyota did not comment on the latest ruling as of Thursday morning.

"Rather than disclosing the SUA defects to consumers, Toyota often blamed consumers for SUA-related problems," Selna wrote.

In November, Selna turned aside Toyota's request to dismiss the economic lawsuits. He said there is evidence that Toyota knew more about the problems than it disclosed to the public and that Toyota's failure to act swiftly decreased the value of cars that worked properly.

Toyota has said in court filings and in statements on its Web site that the plaintiffs in the case haven't provided specific allegations of an actual defect and that it hasn't hidden any problems.

Another hearing in the case is scheduled for today, as lawyers plan to discuss the latest tentative ruling. Selna previously issued a tentative ruling in the economic loss complaint and then quickly followed it up with a final ruling. It is not known when or if the final ruling in the personal injury side of the Toyota lawsuits will be filed.

Toyota is facing hundreds of lawsuits alleging decreased vehicle value or injury or death from sudden acceleration, following the recall of more than 8 million vehicles.

TOYOTA LOSES SUIT ON STEALING HYBRID TECHNOLOGY

Alex Severinsky is a Soviet engineer and immigrant to the United States who once developed antitank-warfare instrumentation. In 1994, he patented a system for powering gas-electric hybrid automobiles. Toyota has been using his system since 1997 without permission or payment.

Until now.

Toyota Motor has settled a patent-infringement case that has dragged on for six years. The settlement, announced Monday, came the same day the U.S. International Trade Commission was to launch a hearing on Severinsky’s claims. Had the commission sided with the engineer, it could have barred Toyota from importing the Prius and other hybrids.

No one’s discussing the settlement, but Toyota insists it developed its Synergy Drive hybrid system independently of any work Severinsky had done. Severinsky, of course, sees things a bit differently.

This is his story.

The Beginning

“We [were] met by a high degree of cynicism from the automakers.” — Severinsky, to Auto Field Guide, on the industry reception to his technology in the pre-Prius era.

Severinsky, a professor of mechanical engineering at the University of Maryland, earned a master’s degree in electrical engineering from Kharkov College of Radioelectronics, in Kharkov, Ukraine, in 1967. Eight years later, he earned a doctorate in the same field from Moscow’s Institute for Precision Measurements in Radioelectronics and Physics. He emigrated, as a refugee, to the United States in 1978.

Alex J. Severinsky Photo: University of Maryland

Predictably, Severinsky’s interest in hybrid tech grew out of computing.

In the 1980s, Severinsky spent a great deal of time working on uninterruptible power supplies for computer systems. Patents for gasoline-electric vehicle technology had been awarded before, but the seamless management of drive torque — the subtle transition that makes a hybrid feel like a normal car and not an on-off switch — had long been limited by computing power and component costs.

After years of inquiry, and encouraged by the evolution of high-voltage power semiconductors (needed, as the Innovation Hall of Fame notes, to deliver “satisfactory energy efficiency and power for acceleration”), Severinsky founded Power Assisted Internal Combustion Engines in 1992.

On September 6, 1994, the U.S. Patent and Trademark Office granted Severinsky a patent for his high-voltage method of powering gas-electric hybrid vehicles. He called it “Hyperdrive.” The filing followed years of work and research, and it represented an early version of the thinking that led to the drivetrain in most modern hybrid electric vehicles.

Inexpensive semiconductors, which became available in the late 1990s, allowed Severinsky to build a working vehicle prototype. In October, 1999, he demonstrated his technology in a Cadillac Coupe de Ville and pursued licensing agreements from automakers.

The Patents

Make no mistake: Toyota is a juggernaut. It has experienced some setbacks lately, but it dominates the market for consumer hybrid vehicles. It also protects its technology aggressively. According to an Australian study, Toyota has sought more than 4000 patents related to hybrid technology in the United States. That’s roughly 43 percent of all hybrid vehicle patents filed. More than 1,000 were claimed on the 2009 Prius alone.

Given the relatively narrow window provided by government regulations and public demand, many prominent manufacturers — Ford, for example — have opted to license Toyota’s technology rather than develop their own. It is simply cheaper and faster than going it alone. (Though Ford did develop the system in the 2010 Fusion Hybrid.)

It must be said that Severinsky’s patents are not for hybrid cars or hybrid systems in their entirety. Hybrid automobiles have been around almost as long as automobiles. Ferdinand Porsche built one in 1898, for example. Severinsky’s patents focus on a problem of implementation: The method by which torque from an electric motor is seamlessly blended with that of a gasoline engine. In a nutshell, his company owns the notion of back-and-forth cooperative management of an internal-combustion engine and an electric motor.

Put another way, he developed the digital integration of countless variables — engine speed, road speed, throttle position and air density, to name a few — that dictate how the electric and gasoline components interact moment to moment. The relevant patents can be found on Google:

U.S. Patent No. 5,343,970
U.S. Patent No. 7,104,347
U.S. Patent No. 7,237,634

The Decision

Paice announced on July 15 that it had reached an agreement with Ford — which licenses Toyota’s hybrid technology — to license Severinsky’s patent 5,343,970. The deal came four days before the trade commission was to investigate Paice’s infrigement claims against Toyota, an inquiry that could have resulted in barring Toyota from importing the Prius and other vehicles.

On Monday, Toyota agreed to settle the dispute. By doing so, it agreed to the dismissal of all pending lawsuits and appeals, effectively bringing the entire saga to a close. The terms were not disclosed, but Toyota and Paice, in separate statements, said:

The parties agree that, although certain Toyota vehicles have been found to be equivalent to a Paice patent, Toyota invented, designed and developed the Prius and Toyota’s hybrid technology independent of any inventions of Dr. Severinsky and Paice as part of Toyota’s long history of innovation.

Silverinsky, who left Paice in August, 2006, to become the CEO of a company exploring synthetic fuel, was more direct in his comments to Business Week.

“Finally people understand the merits of what I invented and give it the proper value,” he said. “Toyota is the leading technology company and finally appreciates the value of the invention.”


....AS TOYOTA CRUMBLES, DETROIT IS GOING FULL SPEED AHEAD:
                           MEET THE 2011 DODGE CHARGER :



With its iconic character, contemporary fastback four-door coupe proportions, world-class performance, craftsmanship and refinement, and state-of-the-art connectivity features, the all-new 2011 Charger is the Dodge brand's flagship that proudly delivers premium, world-class E-segment sedan precision at an incredible value.

The efficient and aerodynamic exterior of the 2011 Dodge Charger is spiritually inspired by the iconic second-generation Charger from the late 1960s, featuring a design that is sure to strike an emotional chord with Dodge performance enthusiasts of all generations.

With its sinister "ready-to-attack-the-road" face, the all-new Dodge Charger puts the world's best E-segment sedan competitors between its new "split crosshair" signature grille. Its sculpted all-new body is a conscious nod to its deep heritage and muscle-car roots. The Charger's profile is also a modern affair, a result of countless hours in the wind tunnel, from its lower hood line, faster windshield and radically raked back light, to its tighter wheel openings, lower sill and race-car-like flat underbody, the Charger effortlessly cuts thought the air with its attitude intact. The aluminum hood features dual "scallops" that bring a sculptured, performance look to the front end, while large body-side scallops deliver a striking undulating A-line across the doors. Running front to rear is the iconic horizontal "coke bottle" or "double-diamond" body-side styling that creates a tapering silhouette accented with muscular front and rear fenders and gives the Dodge Charger one of the most distinct profiles on the road. Defining the fastback's wide stance is an all-new signature taillamp design that incorporates 164 illuminating LEDs to form its signature "racetrack" graphic and gives the new Charger its unmistakable character from blocks away.

The 2011 Dodge Charger's interior cockpit is meant to be an enthusiast office. The all new design feature premium materials throughout. Transmitting the performance chassis' world-class feel of the road, the all-new Charger features a new thick-rimmed three-spoke Dodge steering wheel for enhanced performance feel and grip. Crafted in world-class materials, Charger's passengers are surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations. The all-new 2011 Dodge Charger's state-of-the-art Uconnect Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. From segment-leading Garmin navigation, to dual-zone climate controls and the ability to check fuel prices with the integration of available SIRIUS Travel Link, Uconnect Touch delivers an excellent experience for Charger's driver and passengers.

Maximizing its unibody's world-class structural stiffness, Dodge Charger engineers were able to tune the cabin for sound quality (rather than sound level) by isolating powertrain, road and wind noise. In addition, Charger's unibody packages material and structural design improvements, including dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush roll-framed doors with triple seals and acoustic wheel-well liners to absorb road noise and quiet the cabin. Combined, these design improvements place the all-new Dodge Charger's interior sound quality among the best in the E-segment.





As the Dodge brand's flagship, the chassis of the all-new 2011 Charger is designed, engineered and fine-tuned to deliver a level of quality, capability and refinement that rivals the very best European, Asian and North American E-segment sedans. With its new second-generation E-segment rear-wheel drive (RWD) architecture, Dodge Charger features world-class suspension-tunings with re-designed geometry making for a nimble, balanced chassis that will build the Charger's legend as one of the best driving sedans in the world.

Engineered to perform against the best E-segment sport sedans, the all-new 2011 Dodge Charger SE and Charger Rallye feature the new 3.6-liter Pentastar engine for world-class levels of power, refinement, technology and fuel efficiency. For maximum thrills, efficiency and best-in-class power, the new Dodge Charger R/T lineup features the legendary 5.7-liter HEMI V-8 engine with four-cylinder mode FuelSaver Technology.

The all-new 2011 Dodge Charger R/T with all-wheel-drive (AWD) features a re-thought stance and 19-inch wheels to make it much more appealing than ever before. The AWD preserves the Charger's character and deepens its performance envelope in the most treacherous conditions. The Charger AWD features a segment-exclusive active transfer case and front-axle disconnect system to improve fuel economy by up to 5 percent. No other major automotive manufacturer offers the combination of these two independent technologies. Dodge Charger's innovative AWD system seamlessly transitions between RWD and AWD with no driver intervention. When all-wheel drive is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding performance and handling inherent in rear-wheel drive vehicles.

The all-new 2011 Dodge Charger features more than 65 safety and security features, including standard Keyless Enter-N-Go and Electronic Stability Control (ESC) with segment-exclusive Ready-alert Braking and Rainy Day Brake Support safety features to improve overall vehicle handling and performance both on and off the track. Safety and security features available for the first time on the Dodge Charger include adaptive-cruise control (ACC) with forward-collision warning (FCW), blind-spot monitoring (BSM) with rear cross path (RCP) detection and ParkView rear back-up camera with grid lines, all designed to provide the driver with added confidence while behind the wheel.


( COURTESY OF ULTIMATECARPAGE.COM)
Dodge

By Mark Kleis
Wednesday, Feb 9th, 2011 @ 12:38 p.m.

Dodge certainly has many exciting new high-po goodies to show off from the Chicago Auto Show floor, but none as exciting and fresh as the all-new 2012 Charger SRT8 392.

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This menacing new sedan marks the triumphant return of the SRT namesake to the Charger model, and does so with a big 6.4-liter bang. The new mill adds 0.3-liters to the top SRT offering, and along with that comes an estimated 465 horsepower and 465 lb-ft of torque – that’s an 80 horsepower bump at 2,900 rpm compared to the outgoing range-topper.

Dodge has also added some new tech to the 392, including an all-new active valve exhaust system that provides for improved efficiency, as well as Fuel Saver technology that drops the engine down to four cylinders for improved fuel economy when cruising. An active intake manifold and high-lift camshaft with cam phasing also provide improved low-end torque.

But that’s not all!
Of course the big engine is the big news for the new Charger SRT8, but Dodge has also added other exciting tidbits and firsts, such as standard paddle-shift technology for those who opt for the AutoStick five-speed automatic transmission.

Also new for 2012 is an adaptive damping suspension that measures a myriad of inputs such as vehicle speed, steering angle, steering speed, brake torque, throttle position and lateral acceleration to automatically tune and adjust the suspension for optimal handling on the fly. For added control, drivers can also pre-select from either “Auto” or “Sport” modes, which quickly adjust the vehicle to pre-set conditions based on driver demands.

The performance SRT-tuned, fully hydraulic steering system is also improved with a new, heavy-duty pump and revised gearing to give drivers more direct feel and on-center response.

New, split five-spoke, 20-inch lightweight forged and polished aluminum wheels with black painted pockets provide help get the power to ground while giving the SRT8 a menacing style, along with available three- or four-season tires.

Stop it!
Of course with all that power the Charger SRT8 is capable of some serious performance figures, such as: zero-to-60 in under five seconds, quarter miles in under 13 seconds, .88g skidpad performance and a top speed of 175 miles per hour. Naturally, something capable of that much speed needs substantial stopping power to keep from leaving the road, so Dodge’s SRT division equipped this sedan with four-piston Brembo calipers and vented and slotted rotors measuring 14.2 inches up front and 13.8 inches in the rear.

Step inside this hot saloon
Inside the SRT8 the sporty style continues with a race-inspired interior featuring a leather-wrapped, SRT-exclusive steering wheel with a flat bottom design and SRT logo. The standard paddle shifters flank both sides of the new steering wheel behind the new contoured palm rests.

Continuing the high-performance look and feel are carbon-weave, fiber aluminum interior trim pieces that are integrated into the new instrument panel and shifter bezel.

The front seats have aggressive bolstering and perforated suede insert fabric to help keep the driver and passengers planted firmly in their (standard) heated and ventilated seats during spirited driving.

Said standard seats also feature reactive headrests and an SRT logo that is embroidered into the seat backs. Rear seats are also heated.

The door trim panels have been modified from the standard Charger and feature unique bolster material and accent stitching on arm rests to match the seats. Also new for 2012, the Dodge Charger SRT8 features a 900-watt, 19-speaker premium SRT performance audio surround-sound system from Harmon Kardon.

Controlling this high-power stereo is the state-of-the-art Uconnect Touch system with the largest standard touchscreen display in the segment at 8.4 inches.

SRT8 and Uconnect exclusives
Exclusive Performance Pages are new for 2012 and included within the touchscreen display. The instrument panel display can be customized to view driver preferences and expanded to include instant feedback on steering input measurements, horsepower, torque, expanded engine information, along with zero-to-60 times, 60-to-zero braking, g-forces and one-eighth mile and quarter-mile times. The color graphic Electronic Vehicle Information Center also includes the Performance Pages timers and added engine information.

Don’t forget the safety
With so much power and performance on hand, sooner or later someone is bound to take things a little too far, and for such occasions dodge has equipped the 2012 Charger with a slew of safety features. Included in that list are standard front-row reactive head restraints, standard full-length side-curtain air bags, driver’s knee airbag and standard front seat-mounted side-thorax air bags.

Also included are adaptive-cruise control with Forward Collision Warning and Blind-spot Monitoring with Rear Cross Path Detection. the Charger also features three-mode electronic stability control with segment-exclusive Ready Alert Braking and Rain Brake Support safety features.



First Look: 2011 Chrysler 300

Prepare for Glory: Our 2005 Car of the Year Returns With Sharper Duds and a lot More Swagger
December 03, 2010
 / By Ed Loh
 / Photography by Brian Vance

The golden crest is gone, but the Chrysler name is still spelled out and surrounded by a pair of wings atop the front-grille frame. The eggcrate grille has been swapped for one composed of sculpted horizontal slats, as seen on the Chrysler 200 and Town & Country (and, unfortunately, the Hyundai Sonata). Projector-beam headlights have evolved to incorporate must-mean-it's-luxury LEDs.
Although the windshield is more steeply raked, the upright proportions, boxy roofline, and purposeful stance clearly recall the car that nabbed our Golden Calipers back in 2005. But now it's more refined and less cartoonish. Gone are the slab sides and sharp creases that hint at Gotham City chase scenes and staccato tommy-gun fire. Though the muscular wheel arches remain, softer lines and smoother arcs shape the hood and trunklid, while chrome-trimmed taillights serve as a dramatic flourish to this top-hat-to-spats reformulation. The LED daytime running lights are arranged in the shape of a "C" in Chrysler's honor.
The cabin receives as compelling a treatment as the Charger, including similar HVAC controls and the optional 8.4-inch infotainment screen backed by Garmin's navigation software. Additional available features include 20-inch wheels, heated and cooled seats and cupholders, and a dual-pane sunroof. The soft-touch dash and higher-quality plastics feel just as good as in the Charger, but are styled differently and trimmed with classy, handsome wood and, of course, that analog clock.

To assist the cool, refined ride, engineers found it necessary to tune the interior cabin noise -- not just for overall sound level, but for sound quality as well. The 300 is fitted with two premium-composite underbody panels that are responsible for over 8 feet of acoustic insulation and smoothing lower airflow. Being a flagship has its perks, after all.

Like its predecessor, the 2011 Chrysler 300 will be offered in rear and all-wheel drive; the latter system employs an active transfer case and seamless disconnecting front axle that Chrysler claims improves fuel economy by 5 percent. Touring and Limited models come with the corporate Pentastar V-6, which delivers 292 horsepower and 260 pound-feet of torque in full-size sedan guise. Chrysler's ubiquitous HEMI 5.7-liter V-8 with Fuel Saver Technology will continue to power the 300C and should deliver 360 horsepower and 390-pound-feet of torque.
Suspension geometry was altered in the pursuit of better handling and the electro-hydraulic power steering is tweaked for the driver's touch.

When it launched six years ago, the 300 was an immediate hit and went on to become one of the brand's most valuable players. While times (and parent companies) have changed in the intervening years, the importance of the 300 in the new lineup can't be overstated. Chrysler needs a grand performance from its flagship now more than ever.

2011 Chrysler 300 Front In Motion
2011 Chrysler 300 Front Three Quarter In Motion
2011 Chrysler 300 Front Three Quarter Near Beach
2011 Chrysler 300 Side In Motion
2011 Chrysler 300 Front Three Quarter At Beach
2011 Chrysler 300 Front Head On
2011 Chrysler 300 Grille
2011 Chrysler 300 Headlight
2011 Chrysler 300 Mirror
2011 Chrysler 300 Wheel
2011 Chrysler 300 Taillight
2011 Chrysler 300 Rear Badge


Read more: http://www.motortrend.com/roadtests/sedans/112_1012_2011_chrysler_300_look/index.html#ixzz176Ly6RDt


Zoom in (real dimensions: 824 x 457)Image


General Motors and SAIC to jointly develop small engine and dual clutch transmission


Quote:
General Motors has reached an agreement with one of its primary Chinese partners, Shanghai Automotive Industries Corp. (SAIC), on the joint development of powertrains for small vehicles.

GM and SAIC will develop and produce a family of four-cylinder engines ranging from 1.0- to 1.5-liters with direct injection and turbocharging. The GTDI engines should cut fuel consumption by around 20 percent compared to similarly-sized engines with equivalent output.

The engine will be used in GM and SAIC vehicles in China and around the world, and to go along with the new engine, the partners will also develop a small dual-clutch transmission that should provide a 10 percent boost in efficiency over current six-speed torque converter automatics. Work on the engine and transmission will occur at GM's powertrain engineering center in Pontiac, MI and the Pan Asia Technical Automotive Center in Shanghai.

GM has yet to announced when the new powertrains will debut in production, but mid-2011 is a safe bet.


http://www.autoblog.com/2010/08/17/general-motors-and-saic-to-jointly-develop-small-engine-and-dual/


Paris Preshow: Chevrolet Cruze Hatchback, goes on sale next year

Friday, September 03, 2010 | Categories | , , , |


A show car version of the new Cruze hatchback will be Chevrolet's star attraction at this year's edition of the Paris motorshow, which kicks off on September 30. Even though GM uses the term 'show car', the five-door hatchback version of the Cruze is virtually production ready minus some show-floor bling such as the blue hue on the headlamps, big wheels and the LED daytime running lights.

While keeping the front end and taut body lines of the sedan model, the refreshingly stylish hatch comes with a sweeping coupe-like roofline and a unique rear end treatment. GM has not yet issued any photos of the cabin, but don't expect any changes over the four-door saloon.

According to the automaker, cargo capacity for the Cruze hatchback is close to 400 liters and will feature 60/40 split rear seating.

The available engine range will most likely be identical to the sedan that is currently offered in Europe with two petrol engines, a 113HP 1.6-liter and a 141HP 1.8-liter, plus a 123HP 2.0-liter turbo diesel.

The new Cruze 5-door hatchback will go on sale across Europe mid 2011 with prices announced nearer the launch date. More markets will get the car shortly after, though GM has not said if North America will be one of them.

Wayne Brannon, president and managing director of Chevrolet Europe, beleives the addition of a hatchback version to the range will further bolster the car's sales.

"Hatchbacks play a critical role in many markets," said Brannon. "The total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume. We therefore expect to see increased business in a number of regions, while sending out a signal that Chevrolet is now a serious mainstream player in Europe."

The Cruze hatch is one of four world Chevrolet premieres at the Paris show and will join the new Orlando MPV, Captiva SUV facelift and the new Aveo.




   THE ALL NEW 2011 FORD EXPLORER REVEALED :

Image


In creating the 2011 Explorer, Ford engineers and designers had an enormously difficult task set before them. Ford's President of the Americas, Mark Fields, described the job as "Reinventing the SUV for the 21st century." Despite the near complete collapse of the traditional mid-to-large SUV market over the last several years, Ford still sees a substantial market for the capabilities of these vehicles. Customers just don't want the traditional downsides that accompany these body-on-frame beasties – specifically, their higher fuel consumption and poor ride and handling.

Since its debut some 20 years ago, the Explorer has sold over six million units, four million of which are still traversing the world's roads. Through much of the late-1990s and early part of the last decade, the Explorer was Ford's second-best-selling vehicle behind its F-Series pickups, regularly selling 400,000 units a year. Fast-forward to 2009, and that volume had plummeted to just over 52,000. Even so, Ford believes it still has an opportunity. According to the automaker's vice president of global marketing, Jim Farley, at least 140,000 Explorer owners a year come back to Blue Oval dealerships looking to purchase new vehicles, they just aren't buying Explorers.

When word got out that Ford was developing a new unibody Explorer off the same platform architecture that underpins the Taurus and Flex – not to mention the Lincoln MKS and MKT – many people wondered why Dearborn had elected to develop yet another crossover, especially since the Taurus X/Freestyle had just been killed for slow sales. This predicament was not lost on Ford's product planners, and their four-wheeled response is a new Explorer that remains squarely targeted at traditional SUV buyers – shoppers that Ford sees as a distinct group from most crossover intenders. Jeep long ago proved with its Cherokee and Grand Cherokee models that a unibody chassis isn't necessarily an impediment to building a fully capable off-roader, and Ford appears to have taken that lesson to heart, along with targeting big improvements in fuel economy and driving dynamics.


http://www.autoblog.com/2010/07/26/2011-ford-explorer-unveiled-tries-crossing-over-on-road-to-redemption/

DETROIT -- General Motors Co. will spend $202 million to renovate its Flint Engine South factory to build 1.4-liter four-cylinder engines for the highly anticipated Chevrolet Volt--and for a small car that likely will be even more crucial to Chevy's future success, the Cruze.

The automaker also will spend about $28 million on three other plants in the Flint, Mich., area to help build the 2011 Cruze compact and the Volt.

Chevy Volt

^ CLICK ABOVE FOR THE VOLT PAGE ^

A 1.4-liter four-cylinder engine will power a generator to create electricity for the motor that propels the Chevrolet Volt, above, and will drive the Chevy Cruze.

(Credit: Automotive News)

GM is scheduled to launch the Cruze next spring. Production of the Volt, a plug-in hybrid sedan, is scheduled to start in November 2010.

The Flint engine plant will produce 40 engines per day when production starts late next year. Output will rise to 800 engines a day by fall 2011, GM officials said.

The engine for the Cruze will be turbocharged. The Volt's engine, which will power a generator to create electricity for the motor that propels the car, will not be turbocharged.

The initial batch of engines for the Chevy Volt will be imported from a GM plant in Aspern, Austria, until the revamped Flint plant begins production.

The other GM plants that will be updated and retooled are the Flint Metal Center, Flint Tool and Die and Grand Blanc Weld Tool Center.

GM says the key functions at the plants will include development of automated equipment and tooling for the Cruze and Volt assembly plants. The Cruze will be assembled at Lordstown, Ohio, and the Volt at the Detroit-Hamtramck plant.

The operations will develop dies and stamp body panels and components for Lordstown and Detroit-Hamtramck.

GM is spending about $30 million on the Grand Blanc plant to build robotic weld tool cells that will assemble the Volt body at Detroit-Hamtramck.


SAY "GOODBYE" TO MERCURY !!!...
FORD TO CUT THE BRAND FROM THE COMPANY !!!...:



                        The Downfall of Mercuryt
                             [Source: Auto Insurance Quotes for Autoblog.com]

 
                               
^ MAYBE GONE....BUT NEVER TO BE FORGOTTEN !!!



Toyota Invests $50 Million in Tesla Venture Despite Project Contention
by: Joel West May 21, 2010

Thursday night, Palo Alto-based Tesla Motors announced that its long-promised Model S electric sedan would be built at the closed NUMMI plant in Fremont. The announcement came with a $50 million investment from Toyota (TM).

Given this 25-year joint venture between Toyota and GM had established infrastructure, and its April 1 closing was a source of great embarrassment to Toyota, this seems like a no-brainer. However, apparently it only dates to an April meeting between the Toyota CEO, Akio Toyoda, and Tesla CEO, Elon Musk, who made the joint announcement Thursday.

When I heard this, however, it reminded me of all the previous places that Tesla had promised to build a factory:

* Albuquerque (promised 2007, abandoned 2008)
* San José (a greenfield site, promised 2008, abandoned January 2009)
* Palo Alto (a former HP factory, promised August 2009 — and apparently still on)

Runaway Bride (Widescreen Edition)This reminded me of the Julia Roberts movie “Runaway Bride,” about a woman who kept planning weddings but then abandoning them at the last minute.

Most recently, the company had been negotiating with Long Beach (the former Douglas Aircraft plant for making DC-9s) and Downey (a former NASA site) in the LA area. Musk said:

It's gonna be a tough decision, because I think frankly both Long Beach and Downey would be great locations.

Downey officials had approved nearly $9 million in incentives to attract the factory. The facility had been once listed in Tesla’s proposal for a $465 million “advanced technology” federal loan. Needless to say, city officials were upset. Downey City Councilman, Mario Guerra, said:

We are shocked, upset and betrayed. We can see why the public is so upset with corporate America.

He adding that Tesla had told the city it would sign the lease for the Downey plant on Friday.

According to proponents, the plant would create 1,000 jobs. The company has cumulative losses exceeding $200 million on sales of about 1,000 cars and total revenues around $100 million. For such a tiny car company — selling a niche product — it had been tremendously successful getting publicity and promises of subsidies from local governments.

Or as a Councilman Mario Guerra said:

I couldn’t be more disappointed. Ifeel like I was stabbed in the back. We were promised all along that we weren’t being used and this is what happens. Elon Musk personally gave me his word that we weren’t being used. Somebody is a very good poker player and I guess that’s how you become a billionaire.

Tesla had also been promised as the salvation of the American auto industry, which has lost 100,000s of jobs in the past three years. Now, with the strategic investment by Toyota, there is the possibility that its exit strategy will be to become a subsidiary of Japan’s (and the world’s) largest auto company.

....& FOR MORE BAD NEWS FROM TOYOTA ; GO TO OUR TOYOTA.COM PAGE HERE !!



Report: Slow-selling Brilliance to exit European market

04/29/2010, 5:47 PM

By Drew Johnson

A new report suggests China’s Brilliance Automotive’s run could be over in the European market. The news of Brilliance’s exit from the European market comes just months after the automaker’s European importer – HSO Motors – filed for bankruptcy. Brilliance has been handling its own European distribution since November.


Citing poor sales, a Brilliance executive revealed to AutoWeek that the company will halt all European sales. Brilliance was one of just a handful of Chinese automakers that managed to crack in to the European market.

Brilliance’s presence in the European market seemed doomed from the start, with the company’s first European offering – the BS6 – receiving zero out of five stars in Germany’s ADAC crash test. Brilliance’s pricing scheme didn’t do the company any favors, either.

“They didn’t want to lose any money per car,” former HSO boss Hans-Ulrich Sachs revealed. “We told them that this is the entry fee you have to pay to get established in Europe. They told us that we should make the investment to cover the shortfall; that we would have to subsidize the brand.”

Conflicting reports
Refuting AutoWeek’s report, one Brilliance insider told the Global Times that the Chinese automaker has no plans to exit the European market. “Brilliance will never pull out of Germany and Europe, even though it is confronted with bleak sales and thin profit margins,” the source said.

However, Brilliance’s lineup barely conforms to Europe’s current Euro IV regulations, with the Chinese automaker admittedly struggling to comply with Euro V regs. “They abandoned Europe IV in less than a year and a half, and will put Europe V in place in the second half. We can hardly meet the new standards with domestic auto part suppliers. We have to use overseas ones, which will raise our costs,” the source added.

Even if Brilliance does manage to limp along in the European market in the short-term, its long term future looks bleak. Those within BMW – Brilliance’s China partner – have revealed the automaker has stopped work on meeting the new Euro V standards, with sales well below expectations. Although reports vary, Brilliance has sold no more than 4,000 units since entering the European market in 2006, with some reports as low as 502 units.

References
1. ‘China automaker Brilliance…’ view
1. ‘Brilliance’s future uclear…’ view

Marketer of the Year: Hyundai

The Carmaker Won Handily in Our Reader Poll, Besting Walmart, McDonald's, Lego and Amazon

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HYUNDAI: Joel Ewanick, Dave Zuchowski, Chris Hosford and Chris Perry stand with a Genesis.
Stephanie Diani
HYUNDAI: Joel Ewanick, Dave Zuchowski, Chris Hosford and Chris Perry stand with a Genesis.



DETROIT (AdAge.com) -- Consider the state of affairs when viewers tuned into the Super Bowl in February: Banks had failed, a stimulus package still hadn't been announced, and unemployment was surging toward 8%, up from 4.8% the year before. Escapism was the order of the day, and most advertisers played right along, with brands like Coke and Pepsi offering saccharine happy-happy joy-joy visions that jarred with the bleak reality.

There was one advertiser, however, that didn't. In the third quarter, in an otherwise standard-issue cars-rolling-through-landscape spot, a voice-over brought into the light of day something that ranks up there with death and erectile dysfunction as something people don't want to talk about. "Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit."

40%
of readers selected the carmarker as the top marketer in 2009 in a vote on AdAge.com.
With that bold stroke, Hyundai -- yes, Hyundai -- an automaker not historically known for fearless marketing, began in earnest a frontal assault on a recession that was not dampening consumer enthusiasm but drowning it. But while its Assurance Program received heavy support, it wasn't the sole route of advance. Hyundai also took an upmarket route, with its very successful efforts to push the Genesis, its entry into the premium-car market that was also pushed during the Super Bowl as well as during the game's female-skewing equivalent, the Academy Awards, where the carmaker bought an eye-popping nine spots.

Engaging with both the broken dreams and the intact ones through high-profile ad buys that garnered plenty of positive press was in sharp contrast to the tail-between-the-legs mode of Hyundai's rivals, many of whom had slashed budgets and retreated into retail-focused advertising. An example of the opportunism: Those nine Oscar spots -- purchased when GM, then on the verge of bankruptcy, bailed out of the show. For Hyundai, the overall results were clear: Sales and market share were up, and its brand image overhauled.

Hyundai's market share jumped to 4.3% in the first ten months of 2009 from 3.1% in the same year-ago period. In September, while the industry overall suffered a 22% sales drop in a post-Cash for Clunkers hangover, Hyundai managed to increase its new-vehicle tally by 27% to 31,511 units.

Scott Fink, chairman of Hyundai's national dealer council, said he has more showroom traffic today than two years ago. And while his New Port Ritchie, Fla., dealership used to get mostly Detroit model trade-ins, he's now seeing mostly Japanese nameplates. Mr. Fink said he's getting "a lot of Acuras" traded in, along with BMWs and Mercedes Benz cars, for the new Genesis. "We're really eroding other brands."

Before the recession, "these same people [that] never would have been caught dead in a Hyundai" might have worried about what their neighbors would think, said Mr. Fink. "Now people are very comfortable because the brand has been elevated. We used to be a price player, but now we're a mainstream player."

    

Searching for stability
A lot has been done to change a very ingrained image of Hyundai in a very short time. Hyundai entered the U.S. market in 1986 with small, affordable, entry-level models that were often the butt of jokes by late-night TV hosts. After early success with these cars, Hyundai hit a speed bump with quality. The automaker started building momentum in late 1998 after introducing the industry's first 100,000-mile warranty, repricing its lineup closer to transaction prices and slashing build combinations. In the middle part of this decade, Hyundai management ranks had a revolving door, and there was a great deal of instability at the company. Ex-Chief Operating Officer Steve Wilhite disbanded all regional dealer ad groups shortly after he signed on in 2006. That angered many dealers and slowed momentum, as the move eliminated some $300 million in regional ad spending for uniform messages, though most groups have re-formed now.

In early 2007, things began to stabilize when Joel Ewanick, Hyundai's VP-marketing, arrived from Richards Group, then Hyundai's creative and media agency, where he had been director-brand planning. In Chris Perry, the director-marketing communications who had been at Hyundai since 2000, Mr. Ewanick found an ally who thought along the same lines he did.

Mr. Ewanick said the two men "share the same mindset" when it comes to marketing, so they don't need to be at all the same meetings. That's why Mr. Perry has autonomy in many cases to make decisions for fast-track online ad deals, and "he doesn't have to wait for me," Mr. Ewanick said.

One major move came quickly. In April of that year, Mr. Ewanick ditched his old shop and hired Omnicom Group's Goodby, Silverstein & Partners to handle advertising duties after a two-month review.

One of the team's most important challenges was helping Hyundai to get into the driveways of more affluent drivers, something auto pundits were skeptical of. The then-new Genesis sedan started in the $30,000 range and was the automaker's most ambitious and priciest product ever. (It was the two-door coupe version that Hyundai launched during the Super Bowl this year.)

Nevertheless, Hyundai Motor America was in a funk at the end of 2008. With the U.S. auto industry in a tailspin due to the economy, the credit crunch and plummeting consumer confidence, the marketer's fourth-quarter sales dropped by 41% -- more than the total industry's 34.7%. And the company's 2008 vehicle sales slid 14% from the prior year's tally of 467,009 units -- the highest since the American arm of the South Korean carmaker started selling here in 1986. The Genesis launch, too, wasn't exactly a huge hit, as early sales targets were missed and dealers became disenchanted with Goodby's "Think About It" campaign. By fall, there were reports that the Hyundai-Goodby relationship was about to fall apart.

                         

The genesis of Assurance
This year, however, was a different story. The automaker announced in the first week of January it was launching the Hyundai Assurance program to let buyers or lessees return their new vehicles for up to a year if they lost their jobs. The program was launched with Goodby's high-profile commercial in the Super Bowl and another in-game spot dubbed "Bosses" that touted the Genesis win as North American car of the year at the Detroit Auto Show. Hyundai scooped up sponsorship of the pre-game show, and a trio of 30-second commercials there.

"This is a recession of fear," Mr. Ewanick told Advertising Age back in February. "We realized that the elephant in the room was the fear of losing your job. I feel the same way. We all do. The idea of giving people the option to give the car back if they were struggling . . . seemed a great way to make customers comfortable and increase our market share in an economy like this."

In a recent interview, Mr. Ewanick said the Assurance program came together in 37 days from concept to ads on the air. A relatively lean, flat organization has been one of the automaker's core strengths, he said. "One of the things that have served us well is our ability to adapt quickly to the changing economy and competitive marketplace."

Hyundai
Enlarge

Hyundai's U.S. sales over the years
Nielsen's online post-game survey found 43% of participants said Hyundai's Super Bowl ads improved their opinion of the brand. Rebecca Lindland, research director of consultant IHS Global Insight's automotive group, said the Assurance plan "made people feel Hyundai cared about their situation -- that they were sympathetic, and there's a lot of human emotion sort of selling there." She said Hyundai is "certainly outpacing the market this year, gaining significant share."

Americans were apparently so wowed by the ads and press exposure of the Assurance program that consideration for new Hyundai vehicles jumped to 59% in the first two months of the year, CNW Marketing Research found.

Filling a void
Hyundai followed up its Super Bowl gambit with an ad blitz in ABC's Academy Awards broadcast, its first national play with the Oscars. The automaker's new media agency, Initiative, Irvine, Calif., had alerted Hyundai to the void left by financially ailing GM as exclusive auto sponsor of the program, a vacuum Hyundai will be filling for three years after inking a deal less than two months before the broadcast. Hyundai also signed a deal with Fox to place its vehicles in "24" and advertise during the show after Ford pulled out.

In April, the marketer dropped Goodby and moved its national creative account, including digital, without a review, to Innocean Worldwide Americas, a subsidiary of Korean parent's Hyundai Motor Group. Innocean also provides media oversight, promotion and events planning for both Hyundai and affiliate Kia Motors America. Jim Sanfilippo, exec VP and CEO of Innocean's Irvine, Calif., office, said Goodby was "a tough act to follow." After reviewing all the metrics, which Innocean had as media coordinator, Innocean opted to stick with the "Think About It" theme.

"We love the brand voice that Joel [Ewanick] has achieved, and that's rare in automotive these days," said Mr. Sanfilippo. Hyundai is "no longer an alternative, we're a rival."

At the end of the half-year mark, Hyundai posted an all-time high U.S. market share of 4.2% compared to 3.1% at the end of June 2008. Not only that, even though Hyundai's monthly June sales slid by 24% from the prior June, it outsold Chrysler Group's volume Dodge brand for the first time, boosting the brand to the sixth biggest by sales in the U.S. in the industry's worst climate in decades. June 2009 marked Hyundai's best monthly sales tally ever, even with decreased sales. June brought another accolade to the brand. Hyundai ranked fourth behind Lexus, Porsche and Cadillac, respectively, in consultant J.D. Power and Associates' annual Initial Quality Survey. In 2008, Hyundai ranked thirteenth in that survey, in which consumers rate their new vehicles at 90 days of ownership.

The Fountain Valley, Calif., automaker kept the pressure on competitors in July. Rather than advertise vehicle incentives that can damage brand image, Hyundai introduced Assurance Gas Lock, which guaranteed summer-month buyers $1.49-per-gallon for a year. The feisty marketer then jumped the gun in early July, weeks ahead of the Cash for Clunkers' program, with an ad campaign saying it was already offering the tax credits ahead of Uncle Sam's July 24 start date.

    

Good marks
"We saw the [clunkers] program coming, and we understood the [government's] rules, so we mobilized the program and had ads running July Fourth weekend," said Mr. Ewanick. Hyundai's messages of the early clunker rebates, along with Assurance and the Gas Lock programs, gave the marketer "a better and richer story to tell," he said.

In early October, the marketer started advertising the new HyundaiMomentum.com microsite, a place for people to see what third parties are writing about the brand's cars and trucks. Ads from Innocean will run online and during NFL TV broadcasts through November.

"We have been receiving a lot of accolades, awards and positive reinforcement from the press and consumers, and shoppers are noticing this," said Mr. Perry. "We needed to find a way to harness this momentum and offer it up in a way that is easy for the consumer to access and understand."

"Hyundai is really ahead of the game," said CNW Marketing Research President Art Spinella, and the brand has managed to capture a lot of shoppers who had Toyota on their lists. He said Hyundai is building its brand and consideration the same way Toyota did decades ago -- "with a good car at a good price and a lot of exposure with a lot of ads."

The marketer said 60% of Americans today are now aware of Hyundai and willing to buy the brand, compared to just 40% two years ago. Mr. Ewanick credited better products backed by the "Think about it" campaign. "It's a proof campaign, and we are giving people evidence about our cars and our quality and our styling, and we keep shoveling on the facts and information."

Different buyers
Mr. Ewanick admitted his budgets have been flat and will stay that way in 2010, give or take a few percentage points. This year he shifted dollars from print to online, buying more on newspaper and magazine sites. The automaker spent nearly $115 million in U.S. measured media in the first half of 2009 vs. $107 million in the same six-month period of 2008, according to TNS Media Intelligence. Both figures are without internet spending. The marketer spent $348 million last year, including internet, TNS reported.

"Hyundai has been very successful with their new-product launches," especially the Genesis line, said Alexander Edwards, president of consultant Strategic Vision's auto group. The sedan and coupe models attract buyers with median annual household incomes of $120,000 vs. $75,000 across the rest of Hyundai, Strategic Vision data show. "Clearly the Genesis has brought in a new kind of buyer to Hyundai," Mr. Edwards said.

As for what rivals make of Hyundai's innovation streak, he said the "Bosses" Super Bowl spot showing German and Japanese-speaking car execs screaming at underlings because of Genesis' car-of-the-year win, isn't so farfetched. Competitors he wouldn't name, including mass and premium makers, are asking Mr. Edwards, "What do we have to worry about with Hyundai?"

"Everybody wants to find out what Hyundai will do next," he said.


posted : 12/8/2009 @6:12:14 AM

REPORT: Even without Dodge Ram, Ghosn says Nissan
Titan will survive

When Dodge announced that it wouldn't be sharing its Ram platform with Nissan, we just kind of assumed that the Titan was going to go the way of the Do Do. Why? Because Titan sales are the suck. Nissan has only sold 15,393 copies of its largest truck through the first 10 months of the year. For perspective, Ford sold more F-150s in the first two weeks of October than Nissan has sold in 43 weeks. Last year wasn't much better either, as only 30,000 customers walked out of a Nissan dealer with a new Titan.

But if a report from Inside Line is to be believed, the Titan will live on. RenaultNissan CEO Carlos Ghosn reportedly told IL that "Titan will have a replacement, we are staying in the large pickup truck market." It makes a bit of sense that there will be another Titan given the fact that Nissan also uses the basic platform for the Infiniti QX56 and the Nissan Armada. But then again those portly SUVs aren't exactly flying off the shelf, either.


Speculation is that Nissan could be looking for an outside partner (or already have one) to collaborate on a new pickup. We're thinking one candidate could be Toyota. The only other Japanese automaker competing directly with the domestics in the U.S. half-ton pickup truck market, Toyota was expecting to produce 200,000 units per year of the Tundra when the it launched, but has sold only 66,000 through October. Teaming up with Nissan would help bring costs down, soak up extra production capacity and mitigate the risk inherent in competing against Ford, GM and Chrysler at what they do best.


BUICK EXCELLE DEBUT IN CHINA

The Buick Excelle GT is based upon the Opel Astra sedan and will be launching in both the USA and China under the Buick guise, although it is likely to make it into certain sedan friendly Euro markets towards the end of the year. This is the first time that the Buick Excelle has been posted to CCT in such detail, and we can safely say that this car is going to prove to be a popular model when it launches in China later this year complete with the 1.6T engine and the 1.8 naturally aspirated model, and goes someway to show that Shanghai-GM really understands what its consumers need, rather than what the management think consumers needs:




 




BUICK BRINGS BACK THE "REGAL" NAME AS A 2010 MODEL ;

^ FOR MORE NEWS ON THIS NEW GM CAR & OTHERS CLICK ABOVE
 


                                      
GM DECIDES TO KEEP OPEL :



                          



General Motors’ board of directors said today that it will keep Opel and restructure it, putting an end to plans to sell the brand to Magna International. GM said that it expects the restructuring of Opel to cost 3 million euros ($4.42 billion USD), which it says lowers the costs associated with outside bids for the brand.

“Given an improving business environment for GM over the past few months, and the importance of Opel/Vauxhall to GM’s global strategy, the GM Board of Directors has decided to retain Opel and will initiate a restructuring of its European operations in earnest,” GM said in a statement.

“We understand the complexity and length of this issue has been draining for all involved,” CEO Fritz Henderson said. “However, from the outset, our goal has been to secure the best long-term solution for our customers, employee, suppliers, and dealers, which is reflected in the decision reached today. This was deemed to be the most stable and least costly approach for securing Opel/Vauxhall’s long-term future.”



FROM PREVIOUS STATEMENTS :

"Given the significance of the Opel transaction, GM's board will soon meet in its regularly monthly meeting to consider Minister zu Guttenberg's letter and changes to the Magna/Sberbank proposal that have occurred since its last review on September 9," Smith said in the blog.

He was referring to German Economy Minister Karl-Theodor zu Guttenberg's request to GM -- prompted by European Union concerns about promises of German state aid -- to confirm that the carmaker chose Magna for business and not political reasons.

In the meantime, the company would work to resolve remaining open points with the Magna/Sberbank proposal, including labor cost reductions and a plan to obtain 4.5 billion euros ($6.8 billion) in aid sought from states with Opel plants, Smith said.

Reduced number of job cuts

Opel's workers -- who face about 10,000 job cuts under the new owners from 50,000 now -- are supposed to get a 10 percent stake in the new company in return for labor cost concessions, while GM will keep a 35 percent stake.

GM decided last month to sell a majority stake to Magna and its Russian partner Sberbank.

Opel's buyers originally intended to eliminate about 10,500 jobs in Europe, including about 4,000 in Germany, but talks with labor have resulted in promises to cut fewer jobs.

Workers in Spain are due to vote on a preliminary deal that would keep a plant there open at the cost of 900 jobs -- instead of up to 1,650.

U.K.-based union Unite has already reached an agreement with Magna that would preserve two Vauxhall production plants and rescue 600 of the jobs that were slated to go. Vauxhall employs about 5,500 people.

Magna and the Russian bank have vowed to inject 500 million euros into Opel, aiming to use it to make an aggressive push into the Russian market.

The European Commission is keeping a close eye on the transaction to ensure state aid is not misused for political purposes.

It has pressured Berlin into making assurances that the state aid it envisages was available to any buyer, not just its preferred buyer, Magna. The supplier has proposed keeping all four Opel plants in Germany open.

UPDATE COMMENTARY :



AUTOMOTIVE NEWS EUROPE
NOVEMBER 4, 2009 13:39 CET

Turn back the clock to a year ago and this is what Automotive News Europe was reporting on Opel's future:

• General Motors Europe is reaching out beyond Germany in search of government help to avoid a liquidity crisis at its European subsidiary Opel.

• Informal approaches are being made to governments in Poland, Belgium, Spain and the UK.

GM's decision yesterday to turn down an offer from Magna International Inc. and keep Opel means the U.S. automaker must secure 3 billion euros in European funding to turn around its European operations. But some key things have changed in the last 12 months for GM, Opel and its UK-based sister brand Vauxhall.

1) Back then, GM North America was looking for U.S. aid to avoid bankruptcy. Despite having to file for Chapter 11 this summer, a new GM quickly emerged with a much better balance sheet and a pile of government cash (none of which can be used for its business outside the United States).

2) New-car sales in western Europe were expected to drop to roughly 11.5 million units in 2009 compared with about 13.6 million in 2008. The forecast sales total for 2010 was then 10.9 million. Now it looks like western Europe's 2009 sales will drop fractionally to 13.2 million units and will reach 12 million next year.

3) Last November, Opel had just launched the Opel/Vauxhall Insignia and the Opel/Vauxhall Astra was more than a year away. Since then the Insignia has been named 2009 European Car of the Year and unit sales are expected to top 150,000, which is 30,000 more than planned. The new Astra is about to arrive in showrooms and has the potential to give Opel another winner.

The bottom line is that GM is alive and kicking; the European market did not collapse; and Opel's product lineup is even stronger than anyone could have predicted.

Time for diplomacy

The problem is that none of this will help GM repair its badly damaged relationships with the German government and the country's powerful IG Metall union.

Germany and the union wanted Magna to control Opel. It was key to getting Germany to provide billions in loan guarantees. Now if GM wants German aid its negotiators will have to share a table with German Chancellor Angela Merkel and Opel union boss Klaus Franz, both of whom had their credibility crushed by GM's abrupt change of course.

Perhaps the threat of German plant closures and massive job cuts will push the sides back together. Regardless, GM will need a lot of diplomacy to regain the confidence of Germany and the unions because without their help Opel will find it tough to survive.



       FORD POSTS A $1 BILLION DOLLAR PROFIT !!..:

Surprising news comes courtesy of Ford this morning in the form of an unexpectedly good third quarter report. The Blue Oval posted $997 million in positive net income over the third quarter, which represents its first operating profit in over a year. Even better news is that Ford's success was driven in part by actual product sales, with market share increasing in North America, South America and Europe.

Ford finished the third quarter with $23.8 billion in Automotive gross cash, which is $2.8 billion better than how it finished the previous quarter. Ford Credit, the financial arm of the automaker's operations, also posted relatively good numbers in the third quarter of 2009 with an after-tax profit of $427 million. Though Ford is selling fewer vehicles overall from the heyday of the early 2000s, its off-lease models aren't depreciating as rapidly as before and are selling for higher transaction prices at auction.

While making nearly a billion dollars in the third quarter of 2009 is welcome news, the automaker still has a tough road ahead in the coming years. In recognition of this fact, Ford isn't predicting solid profitability and consistently positive operating cash flow until 2011.


Ford Announces a New "Global" High-Performance Focus

Ford_Focus_svt_1600.jpg


Ford announced today in Geneva that it will build a "global high-performance" version of the new Focus.

This won't come as any surprise to Europeans who have been treated to a steady stream of hot Focus ST and hotter RS models over the life of the model. To Americans, who have watched a once-promising little hatchback turn into a cheaped-down Chevy Cavalier competitor, the announcement of a new hot-hatch Focus is something to celebrate.

Ford isn't confirming that the new high-performance model will come to the United States. But it will. Don't expect that the new high-performance model will be a clone of the glowing-green, 301-horsepower killer that is the current European Focus RS. In fact, we expect that Ford will put the SVT badge on the vehicle when it arrives here. And don't start holding your breathe just yet. The regular Focus 5-door hatch and 4-door sedan won't even go on sale here before the end of the year. So you've got some time to wait before this thing hits.

Oh, and that photo above? We simply tweaked a picture of the 5-door Focus so we'd have something pretty for the top of this story. Ford has not released any photographs or sketches of the new high-performance model.

When it does, likely wearing the 5-door bodywork, it will be powered by a turbocharged, direct-injection four-cylinder motor, known to Ford as EcoBoost. That leaves two options: Either Ford could use a hot version of the 1.6-liter EcoBoost that will be part of the European-market regular Focus line-up or Ford might use the 2.0-liter EcoBoost that will also be offered in the Ford Edge. With the 263-horsepower Mazdaspeed3 out there tearing up the pavement, it's hard to imagine Ford would come with less than 250 hp. 

And if that kind of power is to be routed solely through the front wheels, then we hope Ford uses a version of the "RevoKnuckle" front suspension it pioneered on the current Focus RS, which significantly reduces torque steer.




           McLAREN MP4 - 12 C




The MP4-12C was designed over a five year period almost exclusively on McLaren's world class computers, which are also used for the manufacturer's Formula 1 cars. This enabled the engineers to completely develop and even test each element of the car before a single part was constructed. The key word in the MP4-12C's design is packaging. The designers achieved a fine balance between performance, functionality and driver comfort through superb packaging. The radiators are for example mounted longitudinally alongside the engine to free up space in the nose for luggage and yet also keep the car narrow enough to remain practical. The tight packaging also required every component of the MP4-12C to be bespoke; from the engine and gearbox to the knobs in the interior.

In 1981 McLaren pioneered carbon fibre composite tubs in Formula 1 and with the F1 supercar brought the aerospace derived material to the road. For the MP4-12C a new, cost-effective construction method was devised that allows McLaren to construct the entire tub in a single piece instead of having to bond different parts together. Known internally as the 'MonoCell', the hollow monocoque chassis is extremely rigid yet only weighs 80 kg. In early crash-testing the same tub was used for a front and side impacts. The MonoCell survived both crashes completely unscathed and could be used again without a problem. A chassis can be produced in just 4 hours, which is a fraction of the time needed to build a conventional multi-piece carbon fibre tub. This cut in production time and costs is what enabled McLaren to use a carbon fibre tub in a market dominated by aluminium and steel constructions.





Squeezed into the very tight engine bay is McLaren's very first 'own' engine. Dubbed the M838T, it is twin-turbocharged V8 with a displacement of 3.8 litre. Although no exact performance figures are known yet, it is expected to produce around 600 bhp and 600 Nm of torque, 80% of which is available as low down as 2000 rpm. The V8 is also incredibly efficient as it emits less CO2 per bhp produced than any other internal combustion engines available today, including the ones used in 'green' hybrids. The engine is mated to a dual-clutch, seven-speed gearbox. Although it may disappoint purists, there will be no optional manual gearbox; the footwell is optimised to house just two pedals. The paddles that operate the gearbox are mounted behind the steering wheel and move with it. Much like the shutter button on a camera can be partly pressed to enable autofocus, they can be partly squeezed to 'pre-cog' a gear and speed up shifts.

The lightweight, rigid chassis and the compact, powerful engine are backed up by a highly advanced suspension system. Double wishbones and coil springs are used all around but that's where the convention stops. The dampers fitted on each corner are active and completely adaptable to the road surface and conditions. They give the driver the best of both worlds; on the straights they will soften up for comfort and in corners stiffen up for superb road holding and control. The driver can also pick three suspension modes on the 'Active Dynamics Panel'. The biggest trick up the MP4-12C's sleeve is 'brake steer', which was first seen on the 1997 MP4/12 Formula 1 car. This system helps cornering by squeezing the brakes slightly on the inside rear wheel. The same trick also works on acceleration out of a corner when the inside rear wheel can start to spin.




Performance, functionality and comfort were also key for the exterior design. Aerodynamics played a vital role in the very pure design. As with all of today's sports car designs, a balance between low drag and high downforce had to be found. The MP4-12C's very smooth lines ensure the former while an active rear wing provides plenty of the latter. With no radiators to clear, the nose is very low, which lowers the frontal area and also gives the driver a very good view of the road. The air-intakes behind the doors for the radiators feature turning vanes that resemble the McLaren logo. Needless to say they are also very functional as they direct the cooling air to the longitudinally mounted radiators. The rear-end has the most character with prominent exhausts surrounded by a big grille and black horizontal bars that also house the LED lights. The engine compartment is visible through a large window in the rear deck. Large glass surfaces all around provide the driver with unparalleled levels of visibility.

Access to the comfortable interior is through large 'dihedral' doors that are opened by swiping a hand underneath the broad shoulder running across the top of the door. The dihedral design uses just one hinge and allows for full access even in the tightest of spaces. Functionality is also prevalent throughout the interior. All switches and buttons are mounted within reach of the driver and are grouped according to application. The most important information is presented to the driver in the binnacle behind the steering wheel, which features a very prominent, tachometer. Additional info is presented in a screen mounted on the floating centre console. The grip of the steering wheel is modelled after grips of the wheels used by McLaren's World Championship winning Formula 1 drivers.




Functionality even played a role in the deciding the name of the new McLaren. Except for the F1, MP4 has been used for all McLaren built since the company was acquired by Ron Dennis' Project 4 in 1980. It originally referred to 'Marlboro Project 4' but more recently it is short for 'McLaren Project 4'. The '12' represents a level of performance as determined on McLaren's internal 'Vehicle Performance Index'. Future models with different performance characteristics will receive a number according their their position on the Index. Easiest to explain is the 'C', which indicates that that MP4-12C uses a carbon fibre chassis.

McLaren revealed the first details of the MP4-12C in the fall of 2009 even though production is not expected to commence in earnest in 2011. This gives McLaren ample of time to test the car in all conditions and set up a dealer network. A fleet of 20 test cars has already been constructed, which has already taught invaluable lessons that will be used for the full scale production. They have been dispatched around the world for round the clock testing duties. In the first year McLaren plans to build around 1,000 examples in a new, purpose-built factory. Over the following years McLaren plans to add one new model to the line-up every year. The example pictured above is one of the pre-production prototypes; the final version may differ in details.

The McLaren MP4-12C looks set to seriously shake up the segment dominated by Ferrari, Lamborghini and Porsche. Unlike any of its rivals, the MP4-12C sports a carbon fibre chassis and the level of quality boasted by the new McLaren should also be class leading. Whether it will work as well on the road as it looks on paper remains to be seen but there is no reason to doubt that. While the Italians may still have it cornered for pure passion, the MP4-12C will above all represent the most logical choice. It is a McLaren after all.


                        MERCEDES AMG SLS


Automotive fascination and high tech of the highest order: These are the traits embodied by the new Mercedes-Benz SLS AMG, which is making its world premiere at the International Motor Show (IAA) in Frankfurt on 15 September 2009. The super sports car boasts a purist design, the systematic incorporation of lightweight engineering and superior handling dynamics. At the same time, the SLS delivers the high everyday utility and exemplary safety that typifies Mercedes-Benz, making the new gullwing the ideal synthesis of the strengths of Mercedes-Benz and AMG.

The new super sports car from Mercedes-Benz and AMG dazzles with its unparalleled technology package which includes: an aluminium space frame body with gullwing doors; an AMG 6.3-litre, front-mid V8 engine with a top power of 571 hp, 650 Nm of torque, and dry sump lubrication; seven-speed dual-clutch in a transaxle configuration; a sports chassis with aluminium double-wishbone suspension; and a kerb weight of 1,620 kilograms. It's a combination that guarantees supreme handling dynamics. The car's ideal weight distribution between the front and rear axles (47 to 53 per cent respectively) and its low centre of gravity emphasize the concept's pronounced sports car nature. The gullwing accelerates from 0 to 62 mph in 3.8 seconds and has a top speed of 197 mph (electronically limited). The fuel consumption of 21.4 mpg (combined) is best-in-class (all figures are provisional).

The distinctive design of the new Mercedes-Benz SLS AMG dazzles with its passionate sportiness and reinterprets the breathtaking design of the Mercedes-Benz 300 SL, one of the most recognised design icons of the Mercedes-Benz brand. With its purist design, the new SLS AMG reflects the teachings of modern sports car design: The nearly two-metre long-bonnet, the low, far back positioned cabin, and the short rear with the extendable rear spoiler symbolize dynamism, as do the long wheelbase, the wide track, and the large wheels. The proportions are determined by the short overhangs and the design of the super sports car, with a low-slung, front-mid engine mounted well back and a dual-clutch transmission in a transaxle configuration. The stylistic highlight is without a doubt the gullwing doors, which impart the SLS AMG with incomparable charisma and make a unique statement in this vehicle segment.





It is not just the gullwing doors that awaken reminiscences of the Mercedes-Benz 300 SL. The characteristic wide radiator grille with the large Mercedes-Benz star and the wing-like fin are also reminiscent of the face of the legendary sports car. The three-dimensional, sculptured front with the low, v-shaped front skirt with lateral indentations gives the gullwing a powerful stance on the road. The car's dominance is underscored by six large air intakes and the wideset, vertical headlamps with intriguing internals: The central bixenon low-beam headlamps with metallic wing element are framed by two LED indicators above and two LED daytime running lights below.

Drivers who raise the gullwing doors of the Mercedes-Benz SLS AMG and sit down in the sports seats will experience a very special interior. In its conception, the Mercedes-Benz designers took their cue from aircraft construction to create an ambience that immediately evokes associations with plane cockpits. The defining stylistic element is the dashboard, whose powerfully extended wing-like profile creates the impression of great width. The dashboard incorporates "silver shadow" electroplated air vents with adjustable nozzles, which simulate the look of jet engines. The instrument cluster with its shift-up LED display and two white illuminated circular instruments also appears very sporty in the metallic silver shadow look. The silver dials have red pointers and a 225 mph scale. The main feature between the dashboard's two centre air vents is the COMAND multi-media system with its 7-inch screen.

Despite the low seating position typical of sports cars, which means the seats are located only 369 millimetres above the road surface, the wide opening gullwing doors ensure easy entry and exit. The designers made sure that the doors had as large an opening angle as possible, which is why they swing up by 70 degrees. Another consideration that was just as important was that the distance between the opened doors and the road surface is an ample 1.50 metres, while the size of the passage between the opened doors and the upper edge of the side skirts is a generous 1.08 metres. By contrast, the entry height (the distance between the road surface and the upper edge of the side skirts) is a low 45 centimetres. Another important criterion for ensuring an elegant entry and exit is that the opening and closing of the doors requires little effort even when it's very cold, because of two gas-dampers next to the door hinges.

The gullwing doors require less room to open than conventional coupe doors and can be completely opened in standard sized garages. The gullwing doors can be opened from the interior by means of a "silver shadow" opening handle. Thanks to the linkage system in the door's armrest, the door is easy to handle when closing. The buttons for the power windows, the central locking system and the exterior mirror adjustment are also easily accessible in the interior trim. The interior has a spacious feeling, due primarily to the large shoulder room of 1483 millimetres and the wide elbow width of 1606 millimetres. In conjunction with the generous headroom of 990 millimetres and the driver's effective legroom of 1058 millimetres, the deep seating position is also relaxing. The passengers benefit from a relatively steep windscreen that provides a good view.

The SLS is also taking a new approach in its body concept. For the first time ever, Mercedes-Benz and AMG are presenting an automobile, where both chassis and body are made of aluminium. This leads to significant weight savings compared to the traditional steel construction, as shown by the car's kerb weight of just 1,620 kilograms.

The vehicle's all-new body consists of an aluminium space frame, which combines intelligent, lightweight design with the highest strength and thus further boosts the SLS' excellent handling properties. Light aluminium profiles combine the force nodes to create a stable structure. The large, low-lying cross-sections of these aluminium profiles exhibit high resistance torques, thereby ensuring the desired direct transfer of drive, braking and chassis forces. Undesired flexibility is reduced by the structure; the vehicle responds rigidly, directly and as if it was almost free of torsion.




The intelligent aluminium space frame, which has been optimized in terms of weight, is 45 per cent aluminium profiles, 31 per cent aluminium panelling, 20 per cent cast aluminium and four per cent steel. Ultra high-tensile, hot-rolled steel is used in the A-pillars to further improve occupant protection. The body-in-white weight is 241 kilograms - and given that the maximum power is 571 hp, represents a top value in the super sports car segment.

The heart of the new SLS is a high-powered eight-cylinder engine manufactured by Mercedes-AMG. The advanced 6.3-litre V-8 engine, which has an output of 571 hp at 6,800 rpm, makes the gullwing vehicle one of the most powerful sports cars in its segment. In conjunction with the low vehicle weight, this results in a weight-power ratio of 2.84 kg/hp. The naturally aspirated engine provides its maximum torque of 650 Nm at 4,750 rpm. The gullwing vehicle accelerates from 0 to 62 mph in 3.8 seconds and has an electronically limited top speed of 197 mph (all figures are preliminary). The high-torque V8 engine, which is called the M159 within the company, has a displacement of 6,208 cc. It has been completely restructured compared to the basic M156 engine, and it displays the typical characteristics of high-performance racing engines.

The most important measures taken to boost its performance were the development of a completely new intake manifold system, the restructuring of the valve gear and the camshaft, the use of streamlined steel-pipe fan-type exhaust pipes and a dethrottling of the exhaust system. As a result, the designers have achieved significantly improved cylinder charging that boosts performance by almost nine per cent. The eight-cylinder engine reacts nimbly to movements of the accelerator pedal and in general responds extremely well. Thanks to the change to dry sump lubrication, it has been possible to achieve a much lower installation position for the engine. The consequent lowering of the vehicle's centre of gravity enables high transverse acceleration, which results in handling dynamics that drivers love.




The solution that was chosen, a front-mid engine plus transaxle configuration, ensures an ideal weight distribution of 47 per cent in the front and 53 per cent in the rear. Mounting the engine behind the front axle provided optimal conditions for perfect handling dynamics with precise steering behaviour, top class agility, low inertia during sudden changes of direction and outstanding traction. The aim of Mercedes-Benz and AMG - to build a desirable super sports car and combine flawless race circuit performance with the long distance comfort typical of Mercedes-Benz - led to this sophisticated chassis layout. All four wheels are guided on dual A-arms with track rod, a technique that has proven itself in motor racing up to Formula 1 level. In a double wishbone suspension, the wheel location and suspension function are separated from each other, and the spring struts/damper struts are supported on the lower transverse link. With its high shatter strength and directional stability, the double wishbone concept decisively controls the wheel, with minimal springy movements, and gives the driver optimal contact with the road surface even in extreme situations.

The A-arms, steering knuckles and hub carriers at the front and rear axles are made entirely of forged aluminium - which helps to substantially reduce the unsprung masses; and this in turn improves the responsiveness of the suspension. At 2,680 millimetres, the long wheelbase results in not only a stable straight-line stability, but also a low dynamic wheel load shift which significantly reduces the vehicle's tendency to roll during acceleration and deceleration. The wide tread - 1,682 millimetres in the front, and 1,653 millimetres in the rear - ensures a lower dynamic wheel load transfer from the inside wheel to the outside wheel on bends, which gives the tyres more grip. When driving around bends, the big castor angle of 11.5 degrees results in a large increase in the negative camber, in addition to improving the tyres' grip - and lending high stability when braking suddenly in bends.

Company press release, last updated on 09 / 10 / 2009


 
TOYOTA IS SET TO GO BANKRUPT...
CLICK BELOW FOR MORE ON THIS :

 


LIKE THE PROVERBIAL "BURN OUT"...TOYODA THE COMPANY, WHICH STARTED OUT AS A SEWING MACHINE MANUFACTURER, THEN TURNED "CAR COMPANY" DURING JAPAN'S WAR WITH CHINA BY GOVERNMENT DECREE & FUNDING.....IS ABOUT TO RUN IT'S COURSE INTO A DISMAL & FITTING END.  NOW TOYOTA THE SUPPOSED  WORLD'S SECOND LARGEST CAR COMPANY IS FACING CRIMINAL CHARGES FOR HAVING BUILT DEFECTIVE CARS & TRUCKS FROM AS EARLY AS 1998 TO THE PRESENT DAY AND KNOWINGLY SELLING THEM TO THE CONSUMER...LEADING TO DEATHS & INJURY OF THE PEOPLE WHO BOUGHT THEIR PRODUCTS.

NHTSA studies unintended-acceleration complaints in 'repaired' Toyotas

U.S. regulators are investigating 10 recent cases in which owners of recalled Toyota vehicles say they brought their cars in for repair and yet still experienced unintended acceleration.

The National Highway Traffic Safety Administration has started contacting consumers about these complaints “to make sure Toyota is doing everything possible to make its vehicles safe,” agency chief David Strickland said in an e-mailed statement.

A recurrence of unintended acceleration, even after sticky gas pedals and obtrusive floor mats have been addressed by dealers, would suggest there may be other causes of the loss of speed control in Toyota vehicles.

“We are confident that Toyota vehicles are safe, and we're doing everything we can to ensure that our customers are satisfied with the repairs we are making,” Toyota spokesman Brian Lyons said in an e-mail.

Lyons said Toyota has asked NHTSA for the information needed to contact customers with post-repair complaints.

Toyota's top executives have repeatedly denied that electronic throttle-control systems may interfere with acceleration, most recently at a Senate Commerce Committee hearing Tuesday. The company has hired the Exponent consulting firm to look into the matter further.

Since October, Toyota has recalled more than 6 million U.S. vehicles for unintended acceleration. The causes were attributed either to sticky gas pedals or to floor mats that entrap pedals.

The Safety Research & Strategies consulting firm reported this week that four Toyota customers complained to NHTSA last month of recurring unintended acceleration, even after their vehicles were recalled and repaired.

In one case, the owner of a 2008 Toyota Avalon reported Feb. 25 that a few days after a recall, the driver had the car in reverse and was slowly backing out of a residential carport when it accelerated on its own, the Safety Research report said.

“The car did about three loops around the garage area of the home, causing damage to the car, benches, tree, bushes, lamp post, etc.” the report said.

The owner of a 2010 Camry reported that within a week of its Feb. 12 acceleration fix, the car sped up as the driver was entering a parking space.

“I was pressing the brake,” the complainant said, according to Safety Research. “I jammed both feet into the brake. After three seconds, as my car was climbing up a snow bank, it stopped.”

The complainant added: “The fix done by Toyota is not the fix for the acceleration problem.”

Said Toyota's Lyons: “We have rigorously tested the solutions that Toyota engineers have developed, and are aggressively investigating any complaints.”


Read more: http://www.autoweek.com/article/20100304/CARNEWS/100309960#ixzz0hMWFWght





Toyota CEO Says Brand is "Grasping for Salvation"; Offers Apologies For Recall

October 2 2009 11:08 AM by Nate Martinez
Toyota CEO Says Brand is

Despite recent reports citing a slight financial ascent, newly installed Toyota president and CEO Akio Toyoda (pictured) recently stated that his brand is "grasping for salvation" on its return to profitability.

"Toyota has become too big and distant from its customers," the chief executive said.
In the U.S., the automaker's sales are down 13% in September from a year ago. Globally, sales are down 28% for the brand.

Executives have mentioned that much of the company's financial turmoil still has to do with a weak U.S. economy, as well as a poor dollar-to-yen exchange rate. At one point earlier this year, analysts expected sales of 10 million units for the 2009 calendar year, but have now revised the estimate down to 7.34 million. Last year, the company sold 8.97 million units worldwide.

Given a stable exchange rate of $1 to 92 yen, a loss of $8.4 billion is said to occur for the financial year ending next March.

"When you get to this level, it makes it difficult to return to profit on sales growth alone," Akio said to reporters.

Toyoda also offered his apologies to those who have been affected by the recent Toyota/Lexus mass recall. Four people were said to be killed as a result of driver side floor mats sticking to the accelerator pedal.

“We would like to pay our deepest condolences for the loss of four precious lives,” Toyoda announced. “Customers who chose Toyota and Lexus cars because those brands are safe and secure are now beset with anxiety. I regret and apologize for this development."

Source: Reuters, Automotive News (Subscription required)


UNABLE TO COMPETE WITH GENERAL MOTORS OR FORD IN THE USA ANY LONGER & LOSING SALES EVERY DAY TO THOSE DETROIT AUTO MAKERS, THE "TOYOTA" CAR COMPANY IS BLEEDING RED !!!

The company is expecting its first full-year operating loss since 1937 — 350 billion yen ($3.9 billion) — more than double its previous forecast.

The company’s 2008 fiscal year ends on March 31.

It widened its forecast for an operating loss on its main automotive business to 450 billion yen, or $5 billion, attributing the larger loss to both steep declines in global auto sales and strong gains by the Japanese currency, the yen, which lowers the yen-denominated value of overseas earnings.

The global downturn has pummeled global auto sales, but Toyota had appeared somewhat resistant. No longer.

The last time Toyota posted a net loss was 59 years ago, when it operated under different accounting rules. Then, Toyota was in a financial crisis that led to the departure of its founder, Kiichiro Toyoda. ( New York Times)


AS GM'S BOB LUTZ HAS COMMENTATED & WE PARAPHRASE HERE : "TOYOTA IS LOSING MORE MONEY EVERY DAY THAN WE DID BEFORE OUR CHAPTER 11 FILING, THEY JUST STARTED WITH A BIGGER PILE OF CASH, BUT THIS CAN'T WORK FOR THEM AT ALL... AS THEY ARE LOSING MORE THAN ANYONE "

TOYOTA HAS IN OUR OPINION EARNED THIS DISGRACE, BY OFFERING PRODUCTS THAT ARE INFERIOR & DERIVATIVE IN NATURE. THE CAMRY HAS EARNED THE DUBIOUS REPUTATION AS NOT ONLY THE CAR THAT CONSUMER REPORTS HAD TO "APOLOGIZE" FOR RECOMMENDING AFTER A SERIES OF RECALLS, BUT NOW OWNS THE SINGLE LARGEST RECALL IN AUTOMOTIVE HISTORY, FOR "FLOOR MATS" THAT CAUSE THE ACCELERATOR PEDAL TO STICK ON FULL THROTTLE !!!...EVERY CAMRY MADE RECENTLY HAS BEEN RECALLED TO FIX THIS DEADLY CONDITION, FOLLOWING SEVERAL DEATHS ALREADY ATTRIBUTED TO THIS FLAW IN THE CAR'S DESIGN !!!...and NOW TOYOTA HAS A FULL RECALL ON THE TRUCK LINE AS WELL FOR RUSTED OUT FRAMES :


^ CLICK ABOVE FOR MORE TRUE STORIES ON TOYOTA CARS, TRUCKS & THE TOYOTA MOTOR COMPANY.

The disclosure comes a week after Toyota announced it will recall 3.8 million Toyota and Lexus vehicles to replace a floor mat that could cause the accelerator to stick. The recall prompted a public apology from Toyota Motor Corp. President Akio Toyoda.

Frame Rust

Toyota faced a similar frame-rust problem last year involving about 750,000 Tacoma pickups.

In March 2008, the company agreed to buy back 1995 to 2000 model year Tacomas at 150 percent of the high Kelly Blue Book value.

Then in November 2008, the company issued a recall on 2001 to 2004 model year Tacomas. If there was no rust, Toyota automatically extended the warranty to 15 years with unlimited mileage. If there was rust, the frames were replaced at no cost to the consumer.

Lyons did not say why the company did not issue a recall for the Tundra at the same time as the Tacoma.

“The two trucks did not share the same frame, but there were similarities,” he said. Lyons said both trucks had the same supplier.

“But it's our responsibility, not the supplier's responsibility,” Lyons said. - (autoweek.com)



IT IS "HIGH TIME" THAT TOYOTA PAYS THE PRICE FOR CRAPPY CARS SOLD TO UNAWARE BUYERS.

IF YOU OWN A TOYOTA, ...DON'T SELL IT, ....DO THE WORLD A FAVOR....PLEASE JUST SEND IT TO THE JUNKYARD SCRAP PILE, WHERE IT BELONGS. IT WILL COME BACK AS A .......NEW SEWING MACHINE !

 
THE GM / PENSKE / RENAULT DEAL FOR SATURN :




WELL, YOU DO NOT HAVE TO TAKE OUR WORD ON THIS ONE AS IT IS THE SAD BUT TRUE FACT THAT RENAULT (OR CERTAIN INDIVIDUALS WITHIN ) MADE THE DECISION TO KILL THE SATURN DEAL, INTENTIONALLY IN OUR OPINION AS THEIR "LOYALTY" WAS PLACED WITH NISSAN, NOT GM OR PENSKE :

Renault Chief Executive Officer Carlos Ghosn didn’t recommend approval of an agreement with Penske at yesterday’s board meeting, Pelata said after a news conference in Paris. Ending the talks “was not a board decision,” he added.

“The deal probably made a lot of sense to Renault at first glance,” Mike Tyndall, a London-based European autos specialist with Nomura Securities, said in a telephone interview. The proposal may have drawn objections from Nissan Motor Co., Renault’s 44 percent-owned Japanese affiliate, he said.

“When they looked into the details they probably realized it would do the Renault-Nissan alliance more harm than good,” Tyndall said. “They’d be using potentially cheaper versions of alliance products to compete with Nissan in its most important market.”  (BLOOMBERG NEWS)

WELL IT IS SAID THAT LOSERS HANG TOGETHER...& THIS IS A PERFECT EXAMPLE OF THAT AXIOM AS NISSAN IS LOSING MORE SALES & MARKET SHARE WHILE RENAULT IS HARDLY ON THE CHARTS !!. THE REALLY SAD PART OF THIS IS THAT THE SATURN DEALERS ARE DONE FOR. THEY WILL BE "BOUGHT OUT" BY TOYOTA OR EVEN NISSAN IF THOSE COMPANIES CAN SUSTAIN THE LOSSES & CONTINUE EXPANSION IN THE USA, WHICH IS QUITE UNLIKELY. MORE LIKELY IS THAT SOME OF THESE DEALERS WILL JUST GO OUT OF BUSINESS PERMANENTLY, OR A FEW MAY "SWITCH" COMPANIES, & EVEN FEWER MAY BE "PICKED UP" BY THE NEW CHINESE CAR COMPANIES WHO ARE WAITING TO GET A FOOTHOLD IN THE USA MARKETS.

THE OTHER BAD RAMIFICATION HERE IS THAT OPEL, WHO ACTUALLY MANUFACTURED QUITE A FEW SATURN MODELS, & WAS JUST BOUGHT BY MAGNA, IS IN FOR A SHOCK AS THEIR FACTORY WORKERS, WHO ARE ALREADY "UP IN ARMS" TO PREVENT FACTORY CLOSINGS IN EUROPE, WILL NOW HAVE LESS CARS TO BUILD THAN THEY ANTICIPATED. SO YOU SEE, THE TRUTH HERE IS THAT RENAULT GOT A "HIT" ON TWO COMPETITORS, BOTH EX-GM COMPANIES BY KILLING THE SATURN DEAL, BY ALIGNING WITH THE JAPANESE MANUFACTURERS.

THIS WAS A BIG MISTAKE IN OUR OPINION, AS SATURN WOULD HAVE OUTSOLD ALL THE JAPANESE CARS, BOTH IN EUROPE & THE USA, & GIVEN RENAULT A LARGER SHARE OF PRODUCT THAN NAISSAN WILL EVER DELIVER TO THEM.

ROGER PENSKE HAS TO BE REALLY "PISSED OFF" RIGHT ABOUT NOW !!!...AND WITH DAMN GOOD REASON.

Fisker to build hybrid cars at idled Del. GM plant

 
Play Video CBS 3 Philadelphia  – Fisker To Build Hybrid Cars At Idled Del. GM Plant

Undated handout shows the world's first production plug-in hybrid car, the Fisker Karma

Reuters – The Fisker Karma is shown in this undated handout photo from Fisker Automotive released October 27, 2009. …

WILMINGTON, Del. – Luxury automaker Fisker Automotive is buying a shuttered General Motors assembly plant in Delaware to produce plug-in hybrid electric cars, officials said Tuesday.

The California-based company has signed a letter of intent with Motors Liquidation Co. (MLC), formerly known as General Motors Corp., to purchase the Wilmington plant for $18 million after a four-month evaluation period.

Fisker, which recently won approval for $528.7 million in government loans to develop plug-ins, expects to spend another $175 million to refurbish the facility before production of next-generation hybrids begins in 2012.

Fisker expects Project NINA will create or support 2,000 factory jobs and more than 3,000 vendor and supplier jobs by 2014, with full production capacity of between 75,000 and 100,000 vehicles per year. More than half the cars will be exported, the largest percentage of any domestic manufacturer.

"This is a major step toward establishing America as a leader of advanced vehicle technology," said CEO Henrik Fisker, who described the production of electric hybrids as part of "the most dramatic change in the car industry ever."

Vice President Joe Biden was among those on hand to announce the resurrection of the GM plant, which produced the Saturn Sky and Pontiac Solstice roadsters, as well as an Opel version that was exported to Europe, before closing this summer.

"I refuse to believe that we will not once again lead the entire world in the manufacturing of automobiles," Biden told a crowd of more than 1,000, including scores of union workers. "This factory in Delaware, and the industry, are going to get back up off the mat."

The vehicles to be built in Delaware under Fisker's Project NINA will cost about $40,000 after federal tax credits. They will be able to run mainly on electricity for short trips and a combination of electricity and gasoline for longer ones.

The Wilmington assembly plant, built in 1947, churned out more than 8.5 million cars. It employed more than 5,000 workers in the mid-1980s but ended production with a work force of only about 450 hourly workers.

"This is a great day for three reasons: job, jobs, jobs," said U.S. Sen. Ted Kaufman, D-Del., who replaced Biden in the U.S. Senate.

Fisker officials said the Wilmington site was selected for its size, production capacity, modern paint facilities, access to ports and rail lines and skilled work force.

Mike Hicks, 51, who worked for 32 years in the plant's paint department, was heartened by the news that cars will be built there once again.

"We have a good work force here, and it's always been a top quality plant in General Motors," Hicks said. "I'm glad they're giving us another chance to show what we can do."

It was not immediately clear whether former GM workers would be given priority status when Fisker begins hiring. Fisker spokesman Russell Datz said that decision likely will be made by union leaders.

"It's being negotiated," said Sam Lathem, president of the Delaware AFL-CIO.

"I'm sure they're going to want a skilled work force, and part of that will be workers who have been there," he added.

UAW President Ron Gettelfinger said persuading Fisker to locate in Delaware was "a true team effort."

"There was a lot of hard work involved, and it's going to pay off with manufacturing jobs that will be a great asset in Wilmington and in communities around the country, Gettelfinger said in a prepared statement.

U.S. Sens. Benjamin Cardin and Barbara Mikulski, both Maryland Democrats, said the reopening of the plant will preserve 500 jobs for Maryland residents who worked at the facility.

Jim Hoffa, president of the International Brotherhood of Teamsters, welcomed the reopening of the auto plant.

"By rehiring laid-off workers, the White House and the company are showing a commitment to reinvesting in our national infrastructure," he said in a prepared statement.

Fisker told reporters that his company will demonstrate to consumers in the U.S. and overseas that electric cars can be powerful and sexy, and needn't be defined by dull styling and "range anxiety," about limited mileage between charges.

But energy efficiency is likely to remain a key selling point. Fisker noted that owners of Project NINA cars who drive 50 miles or less each day could rely almost entirely on electricity and might have to fill up the gasoline tank only once a year, an idea that could hit home with European drivers paying the equivalent of $6 to $8 for a gallon of gas.

"We're designing our cars for the world market," he said.



FORD FUSION WINS CAR OF THE YEAR AWARD !

Well FORD is kicking ass, posting a $1 Billion dollar profit & snagging the Motor Trend COTY award to boot :

2010 Motor Trend Car of the Year: Ford Fusion

The Comeback Kid: Do-it-All Sedan is Reborn for 2010 and is Better, Smarter, Nicer, Prettier, Comfier, Leaner, Meaner, and Greener in Every Way
November 17, 2009
 / By Matt Stone
 / Photography by Wesley Allison

In 1964, Motor Trend's Car of the Year award went to the entire Ford lineup, recognizing its combination of design, engineering excellence, and performance. In 1970, we gave the nod to the Ford Torino, which could be ordered in a wide variety of configurations. Forty years ago, buyers could choose from economical, six-cylinder-powered sedans to the dragstrip-ready 429 Super Cobra Jet fastback. These legendary winners had one thing in common: bandwidth. In the 1960s and '70s, this term wasn't yet part of popular lexicon. Today, the 2010 Ford Fusion's impressive bandwidth as a model range was one of the many factors that helped it earn the 2010 Motor Trend Car of the Year award.

Want an economical midsize sedan that doesn't cost much, yet won't bore you to tears? Need to please your greener side with a high-tech hybrid? Fancy a near-sport sedan with AWD, 18-inch rolling stock, and the latest infotainment and electronics? Depending on which model you choose and how many option boxes you tick, the Fusion can be any of the above. Arthur St. Antoine calls the Fusion "a compelling sweep across one of the market's most hotly contested segments."

The original Ford Fusion came to market for the 2006 model year. The basics were there, but the car wasn't fully baked. For 2010, Ford's product teams gave the lineup a soup-to-nuts redevelopment so thorough, it's as if the first-generation car never existed. Only the passenger-shell sheetmetal and other basic architectural elements escaped being redesigned, upgraded, or replaced. Although a four-door sedan is the only body style offered, powertrain choices expand from two to four, and each is new or substantially revised. There are several trim levels offered as well: base S, upmarket SE, luxurious SEL, a separate Sport model, and a Hybrid. Early in this year's COTY program, there were quiet whispers, while heads nodded, about how the Fusion looked, felt, and drove like an entirely new machine.


Read more: http://www.motortrend.com/oftheyear/car/112_1001_2010_motor_trend_car_of_the_year_ford_fusion/index.html#ixzz0XE7xEU98


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