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New beginnings

It
is no secret that the automotive industry has been particularly hard
hit by the current economic crisis. The dramatic decline in sales have
come on top of ever stricter environmental regulations. The big
investments required to keep up threatened the future of many
manufacturers. The dire conditions really put a damper on the 2009
Geneva International Motorshow but with the first signs of recovery,
all exhibitors bounced back in great style for the 80th edition of the
Swiss show. The sober stands of a year ago have been replaced by the
familiar, well stacked displays full with shiny new cars, livened up by
the largest number of models we have ever seen in Geneva. Sustainable
and environmentally friendly cars have taken an even more prominent
place with the likes of Ferrari and Porsche also going 'green'.
Fortunately there was enough room left alongside all the sensible
releases for wild styling exercises and ridiculously powerful supercars.
Make or break?

Although
there are clear signs of recovery most of the manufacturers can not
afford to make many mistakes in the foreseeable future. The new
production cars launched in Geneva really have to succeed. That is
certainly the case for the Alfa Romeo Giulietta, which is due to
replace the 147 in the compact
luxury
segment. Celebrating their centenary this year, the Italian company
decided to bring back the legendary Giulietta name. The original,
launched in 1954, turned the fortunes of Alfa Romeo around just like is
needed right now. The 8C Competizione inspired styling will certainly
be one of the car's biggest selling points.
It is also difficult to find faults in the recent engines from the Fiat
Group. Both the petrol and diesel engines are clean and very efficient.
Destined for the 500, Fiat launched a new two-cylinder engine here.
Dubbed the 'Twin-Air', it is considerably smaller and lighter than four
cylinder engines with comparable performance figures. The turbo-charged
unit displaces 900 cc yet produces 85 bhp.
Another major release is the all
new Volvo S60.
It is still every bit a Volvo but its styling is a dramatic departure
from its predecessor. Gone is the understated design, replaced instead
by a much more flamboyant style first seen on the company's recent
concept cars. The biggest change is found at the front of the car,
which sports a pronounced grille and large headlights.
Japanese manufacturers Lexus and Honda both branched out into new markets with hybrid-powered machines.
Toyota's luxury subsidiary will take on the Giulietta and the likes of
BMW
and Audi in the compact segment with the CT 200h. It exclusively uses a
petrol-hybrid engine and a continuous variable transmission.
First seen in Detroit, Honda's CR-Z offers much of the same. The small
sports car is the spiritual successor of the CRX of the 1980s and is
available only with an 'IMA'
hybrid engine
that produces a combined 122 bhp. This is all very clean and sensible
but fans of the original CRX will certainly demand more power to really
warm up to the CR-Z.
BMW's MINI has been an incredible success over the last few years but
it will now have to face stronger competition than ever before. The
'attack' comes from two different direction Citroën and Audi. The
French MINI alternative is the funky DS3 of which the very potent and
limited 'Racing' was shown in Geneva. Audi's answer is the A1, which
was first shown in concept form almost two years ago. In addition to
conventional engined versions, Audi also showed the A1 'E-Tron' fitted
only with
electric motors.
Hybrids come in various flavours

The
original hybrids to hit the streets used a conventional drivetrain with
an additional electric motor that used the energy recovered during
braking for an additional punch. In recent years a more efficient
system has been developed where the conventional engine only serves as
a generator for the electric motors. This will sound completely normal
to anyone familiar with ship and train drivetrains. Although it is the
superior solution, it is hard to convince consumers to get into cars
that use those quiet and 'boring' electric motors. General Motors will
be the first major manufacturer to use the system in mass produced
vehicles; the Chevrolet Volt in North America and the Opel/Vauxhall
Ampera here in Europe.
Lotus's engineering arm have now also developed a
hybrid
system along the same lines. Fitted to the 'Evora 414E Concept', it
uses two electric motors and a petrol fueled generator that was
specifically developed for this purpose. The prototype is also equipped
with a system that simulates a seven-speed gearbox complete with
steering wheel mounted paddle-shifters. The lack of engine sounds is
compensated by a sound system that is synced to the 'gearbox' and
simulates the revving engine.

During
the 2009 Formula 1 World Championship several teams fielded racers with
Kinetic Energy Recovery Systems (KERS) that were in many ways similar
to the original hybrid road cars. Among them was Ferrari and they have
now integrated KERS into one of their production cars; the 599 GTB. The
Italians' first hybrid has been very cleverly integrated into the Grand
Tourer. The installation of the various components did not come at the
expense of interior or luggage space. All of the additional weight has
been compensated by the increased performance of the electric motors.
The Hybrid 599 was appropriately painted green.
Porsche already offered a hybrid version of the Cayenne but the German
manufacturer took the world by surprise with the '918 Spyder' shown in
Geneva. It combines a very evocative styled exterior and the drivetrain
to back it up. The open Porsche is clearly inspired by the great sports
racers of the past liked the 718 and 917 Spyders. The power comes from
a mid-mounted V8, derived from the all-conquering RS Spyder Le Mans
racers. This 500+ bhp unit is backed up by electric motors, good for
another 218 horses. The spectacular concept was flanked by the all new
Cayenne S Hybrid and the hybrid equipped 997 GT3 R that is headed for
the Nürburgring later in the year.
All mainstream manufacturers underlined their green credentials and
there were few stands without some sort of hybrid vehicle.
Mercedes-Benz debuted a diesel hybrid for the C-Class while Audi showed
one of their all new A8s with hybrid propulsion.
Italian flair and Swedish brawl

Geneva
has always been the show best attended by the design houses and the
supercar manufacturers and this year certainly was not exception. After
a two year absence, Italian Carrozzeria Bertone returned to the Geneva
show-floor to rejoin the likes of Pininfarina, Giugiaro-Italdesign and
Zagato. Celebrating Alfa's 100th anniversary both Bertone and
Pininfarina showed Alfa Romeo based show cars; the Pandion and the
2uettottanta respectively. The former sports a very expressive design
with prominent organic shapes and large glass surfaces, while the
latter is a rather more understated Spyder design. Particularly the
Bertone Pandion is a work of art with exceptional details inside and
out.
Giugiaro and Zagato launched similarly sized city cars. Malaysian
manufacturer Proton commissioned Giugiaro to design the exterior around
a Lotus engineered hybrid drivetrain. The result is the Emas, of which
one complete example was on display. Larger and smaller variants were
placed on either side of the show car but were 1:1 scale models only.
Zagato's 'Joule' is a production ready electric car that will be
offered by the 'Optimal Energy' company from South Africa. It has a 300
km range on a full charge of batteries.

Italian
supercar manufacturer Pagani has a hard time to say goodbye to the
Zonda and once again displayed a new version of the now 10-year old
machine. This one-off 'Tricolore' underlines that Pagani's reluctance
certainly is not a bad thing. Built to mark the 50th anniversary of the
'Frecce Tricolori' aerobatic team. Tricolore literally means three
colours and is a reference to the red, white and green on the Italian
flag. Like the planes used by the 'Frecce Tricolori' the special Zonda
is painted dark blue with red, white and green accents. A new feature
on the car is a fin mounted on the engine cover.
Of a similar age as the Zonda is the current range of Koenigsegg
products. The original styling received some tweaks over the years but
finally a new model has been added to the line-up. Dubbed the Agera, it
is still clearly based on the existing CCX but features an extensively
restyled exterior. The more curvaceous Agera also packs a bigger punch;
910 bhp to be precise.
It seems to happen every couple of years in Geneva but a new Hispano
Suiza badged car appeared. If history repeats itself, chances are it
will be the last time the so far unnamed, Gallardo-based machine will
be seen in public. Porsche tuner RUF managed to squeeze a V8 into the
997 body, which may very well be a prelude to the 911 of the future.
Carlsson debuted the C25, which is the Mercedes tuner's first proper
car of their own. Only 25 examples will be built, each delivered to a
different country to ensure absolute exclusivety. The one on show is
headed for France.
Final thoughts

Compared
to the 2009 edition, both the quantity and quality of the cars on
display were up. It is great to see the manufacturers fight back after
an absolutely disastrous year. Several of the companies that brought
new cars to Geneva could just as well have gone belly up. Last year we
noticed a decrease in the number of models on the stand but we are
happy to report that the attendance was back to normal. The new
production car that impressed us the most was Alfa Romeo's new
Giulietta, which has everything to be a real alternative for the German
cars that dominate its market. Peugeot also deserves an honourable
mention for the SR1 design study built to celebrate the company's
bicentenary. Tied for favourite of the show are Bertone's Pandion and
Porsche's 918 Spyder. Both feature extraordinary styling and created
the biggest buzz around the show. The next step would be to get both
cars into production but unfortunately we reckon the chances are slim.
All this and much more can be found in our exclusive
340-shot gallery.

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